A data profile of the people who buy, follow and care about Pinterest in United Arab Emirates — modelled from more than twelve digital signal sources. Pinterest has an estimated audience of 3,501,984 people in United Arab Emirates.
The average Pinterest fan in United Arab Emirates is 35.2 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Bianca Zapatka, with strongest over-indexing on Bianca Zapatka (3.21× the country average).
Demographically, the Pinterest audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 6 regions tracked by Rascasse.
The typical Pinterest fan in United Arab Emirates is more male, around 35.2 years old, with strong Social Media Usage tendencies and a notable affinity for Bianca Zapatka.
The key figures that characterise the Pinterest profile in United Arab Emirates.
37.1% are female, 62.9% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 37.1% |
| Male | 62.9% |
| Average age | 35.2 |
| Estimated audience size | 3,501,984 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 37% | |
| 30-39 | 29% | |
| 40-49 | 14% | |
| 50+ | 6% |
of the worldwide Pinterest audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 16.4% |
| China | 4.9% |
| Germany | 3.1% |
Where the Pinterest audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Sharjah | ~900K | 1.14× | |
| 02 | Emirate of Ajman | ~400K | 1.13× | |
| 03 | Ras Al Khaimah | ~200K | 1.09× | |
| 04 | Fujairah | ~80K | 0.98× | |
| 05 | Emirate of Abu Dhabi | ~1.5M | 0.93× | |
| 06 | Dubai | ~2M | 0.72× |
The strongest cross-interests of the Pinterest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bianca Zapatka | Food & Beverages | 3.21× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.60× | |
| Patriotism | CONSERVATISM | 0.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Social Media Usage | JOY | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Pinterest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.