Rascasse Audience Intelligence

Deliveroo Target Market in United Kingdom

Deliveroo has an estimated audience of 6M people in United Kingdom.

#2among Food delivery in United Kingdom
#116among brands in United Kingdom
#82in Food & Beverages

The average Deliveroo fan in United Kingdom is 33.6 years old, balanced, and lives primarily in South East.

By number of fans, Deliveroo ranks #2 among the 21 objects in Food delivery in United Kingdom — 1,764.3× the group median.

Its fans are 7.9 years younger than the group average of 41.5.

Women make up 49.8% of the fan base, 5.7 percentage points fewer than the group average.

Compared with the other 20 objects in Food delivery, Deliveroo fans stand out for their interest in Home Delivery, Online food ordering and Google Maps.

Most fans live in South East, Greater London, East of England.

Top affinities include Home Delivery, Online food ordering, Google Maps, with strongest over-indexing on Home Delivery (9.85× the country average).

Demographically, the Deliveroo audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

The typical Deliveroo fan in United Kingdom is balanced, around 33.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Home Delivery.

Category: Food & Beverages · Type: Brand · Subtype: Food delivery

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
6M
in United Kingdom
Gender
49.8%♀
50.2% male
Age
33.6
average years
Country rank
#1064
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Deliveroo

49.8% are female, 50.2% are male, average age 33.6.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Deliveroo audience in United Kingdom
MetricValue
Female49.8%
Male50.2%
Average age33.6
Estimated audience size6M
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Deliveroo audience in United Kingdom
Age bracketShare%
16-2428%
25-3433%
35-4419%
45-5414%
55+7%
Fig. 04

Worldwide distribution

43.9%

of the worldwide Deliveroo audience comes from United Kingdom.

Worldwide audience distribution share by country for Deliveroo
CountryShare
United Kingdom43.9%
France16.7%
Italy15.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Deliveroo customers by region in United Kingdom
#RegionReachAffinity×
01South East~1.5M1.49×
02Greater London~1M1.33×
03East of England~700K1.27×
04South West~600K1.18×
05Scotland~500K1.14×
06Wales~300K1.11×
07North West~700K1.07×
08East Midlands~400K0.96×
09Northern Ireland~100K0.75×
10West Midlands~400K0.66×
11Yorkshire and the Humber~300K0.57×
12North East~100K0.48×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Deliveroo audience vs. the country average
#·InterestCategoryAffinity×
01Home DeliveryFood & Beverages9.85×
02Online food orderingFood & Beverages8.70×
03Google MapsInternet & Social Media3.78×
04Pizza HutFood & Beverages3.21×
05Pret a MangerFood & Beverages2.98×
06Pizza deliveryFood & Beverages2.98×
07Take-outFood & Beverages2.72×
08Just EatFood & Beverages2.58×
09SubwayFood & Beverages2.31×
10AutotraderCars & Mobility2.30×
11KFCFood & Beverages2.07×
12GreggsFood & Beverages1.81×
13Costa CoffeeFood & Beverages1.80×
14William Hill (bookmaker)Games1.77×
15McDonald'sFood & Beverages1.67×
16Scottish WidowsBusiness & Career1.61×
17Paddy PowerGames1.57×
18GeminiTechnology & Electronics1.57×
19Android (operating system)Technology & Electronics1.54×
20ToolstationHome & Garden1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Deliveroo audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Deliveroo audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.98×
Urban LifestyleOPEN1.82×
IndulgenceJOY1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Deliveroo audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.92×
Pet OwnershipJOY0.97×
DIY MentalityTHRILL0.97×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Deliveroo over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/gb/deliveroo-148625” · Methodology