A data profile of the people who buy, follow and care about Facebook in Argentina — modelled from more than twelve digital signal sources. Facebook has an estimated audience of 3,373,522 people in Argentina.
Facebook has an estimated audience of 3,373,522 people in Argentina. 55.3% are female, 44.7% are male, average age 37.6. Top brand affinities: Ife, House of Fun - Slot Machines.
Top brand affinities include Ife, House of Fun - Slot Machines, with strongest over-indexing on Ife (1.51× the country average).
Demographically, the Facebook audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Sports Activity, Career Orientation.
The typical Facebook fan in Argentina is more female, around 37.6 years old, with strong Sports Activity tendencies and a notable affinity for Ife.
The key figures that characterise the Facebook profile in Argentina.
55.3% are female, 44.7% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 37.6 |
| Estimated audience size | 3,373,522 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Facebook audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 9.5% |
| China | 3.5% |
| Japan | 2.0% |
The strongest cross-interests of the Facebook audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | House of Fun - Slot Machines | Games | 1.56× | ||
| 02 | Ife | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.05× | |
| Career Orientation | POWER | 1.03× | |
| Indulgence | JOY | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.56× | |
| Patriotism | CONSERVATISM | 0.57× | |
| Design Affinity | PREMIUM | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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