A data profile of the people who buy, follow and care about Latin America in Argentina — modelled from more than twelve digital signal sources. Latin America has an estimated audience of 4,611,492 people in Argentina.
Latin America has an estimated audience of 4,611,492 people in Argentina. 55.6% are female, 44.4% are male, average age 38.7.
Demographically, the Latin America audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Community Orientation.
The key figures that characterise the Latin America profile in Argentina.
55.6% are female, 44.4% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 38.7 |
| Estimated audience size | 4,611,492 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Latin America audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 22.3% |
| Brazil | 10.3% |
| Mexico | 9.3% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.35× | |
| Community Orientation | OPEN | 1.31× | |
| Luxury Orientation | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.55× | |
| Tradition | CONSERVATISM | 0.67× | |
| Spirituality | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Latin America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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