Rascasse Audience Intelligence

Mac DeMarco Audience in United States

Mac DeMarco has an estimated audience of 1.2M people in United States.

#109among Pop in United States#4107among people in United States#2309in Music & Radio

The average Mac DeMarco fan in United States is 29.2 years old, more female, and lives primarily in California.

Its fans are 10.9 years younger than the group average of 40.1.

Women make up 57.6% of the fan base, 1.5 percentage points fewer than the group average.

Compared with the other 1580 objects in Pop, Mac DeMarco fans stand out for their interest in Dave Mirra, The Growlers and Sun Room.

Most fans live in California, Texas, New York.

Top affinities include Dave Mirra, The Growlers, Sun Room, with strongest over-indexing on Dave Mirra (129.27× the country average).

Demographically, the Mac DeMarco audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.

The typical Mac DeMarco fan in United States is more female, around 29.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Dave Mirra.

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.2M
in United States
Gender
57.6%♀
42.4% male
Age
29.2
average years
Country rank
#20410
among all objects in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Mac DeMarco fans

57.6% are female, 42.4% are male, average age 29.2.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Mac DeMarco audience in United States
MetricValue
Female57.6%
Male42.4%
Average age29.2
Estimated audience size1.2M
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Mac DeMarco audience in United States
Age bracketShare%
16-2452%
25-3422%
35-4412%
45-549%
55+6%
Fig. 04

Worldwide distribution

36.8%

of the worldwide Mac DeMarco audience comes from United States.

Worldwide audience distribution share by country for Mac DeMarco
CountryShare
United States36.8%
Brazil11.7%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Mac DeMarco fans by region: top regions in United States
#RegionReachAffinity×
01California~300K2.01×
02New Mexico~10K1.55×
03Oregon~20K1.49×
04Nebraska~10K1.45×
05Utah~20K1.42×
06Nevada~20K1.42×
07Arizona~40K1.33×
08Oklahoma~20K1.33×
09Washington~40K1.31×
10Texas~100K1.30×
11Colorado~30K1.30×
12Illinois~50K1.16×
13New York~80K1.09×
14Vermont~2K1.04×
15New Jersey~40K1.03×
16Massachusetts~30K1.03×
17North Carolina~40K1.01×
18Idaho~7K1.01×
19Georgia~40K1.00×
20Connecticut~10K0.99×
21Tennessee~30K0.98×
22Rhode Island~4K0.98×
23Minnesota~20K0.97×
24Michigan~40K0.95×
25Maryland~20K0.95×
26Washington, District of Columbia~2K0.95×
27Maine~5K0.94×
28Montana~4K0.92×
29Indiana~20K0.91×
30Alaska~2K0.91×
31Virginia~30K0.90×
32Ohio~40K0.89×
33Louisiana~20K0.89×
34Pennsylvania~40K0.88×
35Kansas~9K0.87×
36New Hampshire~4K0.87×
37Hawaii~5K0.86×
38Arkansas~9K0.85×
39Delaware~3K0.84×
40Kentucky~10K0.83×
41Florida~60K0.81×
42Wisconsin~20K0.80×
43South Carolina~20K0.80×
44Iowa~9K0.78×
45South Dakota~3K0.78×
46North Dakota~2K0.78×
47Missouri~20K0.77×
48Alabama~10K0.76×
49West Virginia~5K0.75×
50Mississippi~7K0.68×
Fig. 06

Affinity by region

Affinity by region — Mac DeMarco, United States
0.68×1.00×2.01×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Mac DeMarco audience vs. the country average
#·InterestCategoryAffinity×
01Dave MirraSports129.27×
02The GrowlersMusic & Radio76.30×
03Sun RoomMusic & Radio74.01×
04FrothMusic & Radio68.19×
05Red Bull RecordsMusic & Radio55.28×
06BronchoMusic & Radio44.57×
07The Wonder Years (band)Music & Radio43.44×
08Tame ImpalaMusic & Radio40.79×
09Cage the ElephantMusic & Radio39.18×
10Temples (band)Music & Radio34.56×
11Fuse (TV channel)Movies & TV32.86×
12Skateboarder (magazine)Sports32.66×
13Mongoose (bicycles)Cars & Mobility31.87×
14SAMURAIMusic & Radio31.18×
15GwarMusic & Radio29.99×
16Hayley WilliamsMusic & Radio29.75×
17Eternal (band)Music & Radio27.49×
18Grizzly Bear (band)Music & Radio24.96×
19BlossomsMusic & Radio19.27×
20AlabamaMusic & Radio18.40×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Mac DeMarco audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Mac DeMarco audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.52×
Early Adopter MentalityPOWER1.44×
SustainabilityBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Mac DeMarco audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.84×
IndividualismJOY0.85×
Price SensitivityPREMIUM0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Mac DeMarco over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/mac-demarco-20696” · Methodology