Rascasse Audience Intelligence

Movements Audience in United States

Movements has an estimated audience of 655K people in United States.

#13among Punk in United States
#7061among people in United States#3957in Music & Radio

The average Movements fan in United States is 37.7 years old, balanced, and lives primarily in California.

By number of fans, Movements ranks #15 among the 666 objects in Punk in United States — 2.3× the group median.

Its fans are 1.2 years older than the group average of 36.5.

Women make up 48.6% of the fan base, 5.4 percentage points more than the group average.

Compared with the other 665 objects in Punk, Movements fans stand out for their interest in Die Antwoord, Deftones and Greta Van Fleet.

Most fans live in California, Texas, Colorado.

Top affinities include Die Antwoord, Deftones, Greta Van Fleet, with strongest over-indexing on Die Antwoord (20× the country average).

Demographically, the Movements audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Extroversion, DIY Mentality.

The typical Movements fan in United States is balanced, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for Die Antwoord.

Category: Music & Radio · Type: Person · Subtype: Punk

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
655K
in United States
Gender
48.6%♀
51.4% male
Age
37.7
average years
Country rank
#31151
among all objects in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Movements fans

48.6% are female, 51.4% are male, average age 37.7.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Movements audience in United States
MetricValue
Female48.6%
Male51.4%
Average age37.7
Estimated audience size655K
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Movements audience in United States
Age bracketShare%
16-2424%
25-3423%
35-4420%
45-5416%
55+17%
Fig. 04

Worldwide distribution

31.5%

of the worldwide Movements audience comes from United States.

Worldwide audience distribution share by country for Movements
CountryShare
United States31.5%
India21.4%
Japan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Movements fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~40K3.79×
02Maryland~20K2.06×
03Texas~80K1.69×
04Washington, District of Columbia~2K1.60×
05Michigan~30K1.56×
06California~100K1.45×
07Oregon~10K1.20×
08Illinois~30K1.11×
09Pennsylvania~30K1.10×
10Virginia~20K1.08×
11North Carolina~20K1.01×
12New Mexico~4K1.00×
13South Carolina~10K0.99×
14Hawaii~3K0.99×
15South Dakota~2K0.98×
16New York~40K0.95×
17Kentucky~8K0.94×
18Kansas~5K0.93×
19Oklahoma~7K0.92×
20Utah~6K0.92×
21Idaho~3K0.92×
22Montana~2K0.92×
23North Dakota~1K0.92×
24Mississippi~5K0.91×
25Nebraska~3K0.91×
26Alaska~1K0.91×
27Georgia~20K0.90×
28Vermont~1K0.90×
29Indiana~10K0.89×
30Delaware~2K0.89×
31New Hampshire~2K0.88×
32Arizona~10K0.87×
33Louisiana~8K0.87×
34Connecticut~6K0.86×
35Nevada~5K0.86×
36Maine~2K0.85×
37Ohio~20K0.84×
38West Virginia~3K0.84×
39Washington~10K0.83×
40Missouri~10K0.80×
41Wisconsin~9K0.80×
42Alabama~8K0.80×
43Iowa~5K0.80×
44Rhode Island~2K0.80×
45Minnesota~9K0.79×
46New Jersey~10K0.77×
47Arkansas~5K0.77×
48Massachusetts~10K0.72×
49Florida~30K0.70×
50Tennessee~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Movements, United States
0.69×1.00×3.79×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Movements audience vs. the country average
#·InterestCategoryAffinity×
01Die AntwoordMusic & Radio20.00×
02DeftonesMusic & Radio15.67×
03Greta Van FleetMusic & Radio15.48×
04The HivesMusic & Radio15.42×
05Machine Gun Kelly (rapper)Music & Radio14.54×
06Hayley WilliamsMusic & Radio13.78×
07GarageBandMusic & Radio13.69×
08KitchenwareHome & Garden8.00×
09DishwasherHome & Garden7.16×
10Alison BrieMovies & TV5.74×
11John TravoltaMovies & TV5.08×
12Microwave ovenHome & Garden3.50×
13Home AppliancesHome & Garden2.45×
14RenovationHome & Garden2.14×
15MenardsHome & Garden2.06×
16SubwayFood & Beverages1.98×
17RedditInternet & Social Media1.88×
18IKEAHome & Garden1.79×
19Trader Joe'sShopping1.67×
20AirbnbTravel & Leisure1.60×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Movements audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Movements audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.81×
DIY MentalityTHRILL1.65×
Need for SecurityCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Movements audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Pet OwnershipJOY0.83×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Movements over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/movements-10023754” · Methodology