A data profile of the people who buy, follow and care about Sage in Argentina — modelled from more than twelve digital signal sources. Sage has an estimated audience of 2,304,774 people in Argentina.
Sage has an estimated audience of 2,304,774 people in Argentina. 63.2% are female, 36.8% are male, average age 41.6. Top brand affinities: Do it yourself (DIY), Kitchenware, Grilling, Microwave oven, Bedroom furniture.
Top brand affinities include Do it yourself (DIY), Kitchenware, Grilling, with strongest over-indexing on Do it yourself (DIY) (1.54× the country average).
Demographically, the Sage audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Travelling, DIY Mentality.
The typical Sage fan in Argentina is more female, around 41.6 years old, with strong Travelling tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Sage profile in Argentina.
63.2% are female, 36.8% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 41.6 |
| Estimated audience size | 2,304,774 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Sage audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 18.8% |
| Argentina | 14.7% |
| United Kingdom | 13.8% |
The strongest cross-interests of the Sage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dishwasher | Home & Garden | 2.01× | ||
| 02 | Thermomix | Home & Garden | 1.99× | ||
| 03 | Kitchenware | Home & Garden | 1.97× | ||
| 04 | Travel insurance | Travel & Leisure | 1.79× | ||
| 05 | Pressure cooking | Home & Garden | 1.79× | ||
| 06 | Mineral water | Food & Beverages | 1.78× | ||
| 07 | Bedroom furniture | Home & Garden | 1.75× | ||
| 08 | Laundry detergent | Home & Garden | 1.73× | ||
| 09 | Christmas decoration | Home & Garden | 1.73× | ||
| 10 | Birkenstock | Fashion & Accessoires | 1.70× | ||
| 11 | Glenn Close | Movies & TV | 1.63× | ||
| 12 | Microwave oven | Home & Garden | 1.62× | ||
| 13 | High-end audio | Technology & Electronics | 1.62× | ||
| 14 | Hewlett-Packard | Technology & Electronics | 1.61× | ||
| 15 | IKEA | Home & Garden | 1.60× | ||
| 16 | Sugar substitute | Food & Beverages | 1.57× | ||
| 17 | LED lamp | Home & Garden | 1.56× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.54× | ||
| 19 | Business class | Travel & Leisure | 1.53× | ||
| 20 | Grilling | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.43× | |
| DIY Mentality | THRILL | 1.40× | |
| Convenience Orientation | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.77× | |
| Mindfulness | BALANCE | 0.83× | |
| Risk Appetite | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Sage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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