Rascasse Audience Intelligence

Sage Target Market in Germany

A data profile of the people who buy, follow and care about Sage in Germany — modelled from more than twelve digital signal sources. Sage has an estimated audience of 791,173 people in Germany.

#1039among Brand in Germany#379in Technology & Electronics

The average Sage fan in Germany is 43.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Home Appliances, Nature, Family, with strongest over-indexing on Home Appliances (4.43× the country average).

Demographically, the Sage audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sage fan in Germany is more female, around 43.4 years old, with strong Quality Awareness tendencies and a notable affinity for Home Appliances.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sage profile in Germany.

Audience size
791K
in Germany
Gender
58.6%♀
41.4% male
Age
43.4
average years
Country rank
#7976
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sage

58.6% are female, 41.4% are male, average age 43.4.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Sage audience in Germany
MetricValue
Female58.6%
Male41.4%
Average age43.4
Estimated audience size791,173
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Sage audience in Germany
Age bracketShare%
16-198%
20-2917%
30-3923%
40-4927%
50+25%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Sage audience comes from Germany.

Worldwide audience distribution share by country for Sage
CountryShare
United States18.8%
Argentina14.7%
United Kingdom13.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sage audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sage customers by region in Germany
#RegionReachAffinity×
01Berlin~50K1.35×
02Hessen~80K1.33×
03Hamburg~20K1.29×
04Bayern~200K1.22×
05Baden-Württemberg~100K1.14×
06Bremen~8K1.11×
07Nordrhein-Westfalen~200K1.09×
08Niedersachsen~80K1.07×
09Sachsen~40K0.92×
10Rheinland-Pfalz~40K0.91×
11Schleswig-Holstein~30K0.90×
12Thüringen~20K0.83×
13Brandenburg~20K0.82×
14Saarland~8K0.82×
15Sachsen-Anhalt~20K0.75×
16Mecklenburg-Vorpommern~9K0.58×
Fig. 06

Affinity by region

Affinity by region — Sage, Germany
0.58×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sage audience
#·InterestCategoryAffinity×
01Real propertyHome & Garden4.48×
02Home AppliancesHome & Garden4.43×
03Bedroom furnitureHome & Garden4.20×
04PillowHome & Garden3.88×
05RefrigeratorHome & Garden3.46×
06KitchenwareHome & Garden3.19×
07Ornamental plantHome & Garden3.06×
08KitchenHome & Garden3.01×
09NatureHome & Garden2.90×
10VacationsTravel & Leisure2.76×
11LodgingTravel & Leisure2.75×
12Garden furnitureHome & Garden2.70×
13FamilyKids & Family2.36×
14Efficient energy useTechnology & Electronics2.34×
15EmailTechnology & Electronics2.23×
16German languagePolitics & Society1.88×
17TagesschauMovies & TV1.73×
18GermanyTravel & Leisure1.70×
19IKEAHome & Garden1.68×
20Netto Marken-DiscountShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sage audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.70×
IndulgenceJOY1.64×
DIY MentalityTHRILL1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sage audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.85×
Social Media UsageJOY0.92×
Sports ActivityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sage's target market in Germany?

Sage's target market in Germany covers an estimated 791,173 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sage customers?

58.6% of the Sage audience are female, 41.4% are male, with an average age of 43.4 years.

03

Which brands do Sage fans like most?

Sage fans show strongest brand affinity for Home Appliances (4.43×), Nature (2.9×), and Family (2.36×) over the country average.

04

Where do Sage fans live in Germany?

Sage fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sage fans also like?

Beyond Sage itself, the audience over-indexes on Nature (2.9×), Family (2.36×), Kitchen (3.01×), and Germany (1.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Sage audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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