Sage Audience in United States

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Sage has an estimated audience of 2,976,738 people in United States. 59.2% are female, 40.8% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Goop, Israel, Governor of Michigan, Historic site.

The average Sage fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Goop, Israel, with strongest over-indexing on Elsword (32.04× the country average). Demographically, the Sage audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Sage fans

Demographic split for Sage audience in United States
MetricValue
Female59.2%
Male40.8%
Average age44.4
Estimated audience size2,976,738

Audience persona

The typical Sage fan in United States is more female, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Sage in United States
RegionReachAffinity
California442,1491.35×
Texas293,1741.15×
Florida253,2631.26×
New York226,5641.36×
Georgia143,0811.56×
Illinois99,2391×
Pennsylvania95,1030.95×
North Carolina90,9711.02×
Washington86,9861.46×
Ohio86,1360.94×
Virginia81,1441.12×
New Jersey80,5411.06×
Michigan71,1380.91×
Arizona66,9271.1×
Massachusetts65,9241.12×
Tennessee65,0501.09×
Colorado56,0161.19×
Maryland51,1231×
Missouri47,3750.99×
Indiana47,3100.87×
Alabama42,9871.03×
Oregon42,5051.25×
Wisconsin41,8030.93×
South Carolina41,2490.92×
Louisiana41,2281.07×
Minnesota39,3250.92×
Kentucky30,6370.82×
Oklahoma30,3450.92×
Nevada29,1341.01×
Connecticut28,3360.95×
Utah27,6141.04×
Mississippi22,5820.92×
Arkansas22,4690.92×
Kansas21,6970.92×
Iowa19,2900.79×
New Mexico15,2631.02×
Idaho13,2220.89×
Hawaii12,8281×
Nebraska11,5520.77×
Washington, District of Columbia10,3581.16×
West Virginia10,1290.73×
New Hampshire9,6670.82×
Rhode Island8,4750.89×
Maine8,1830.77×
Montana7,5790.92×
Delaware6,5350.8×
South Dakota5,9980.87×
Alaska5,9910.94×
North Dakota5,2990.87×
Wyoming4,0420.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sage audience
BrandAffinityCategory
Elsword32.04×Games
Goop6.64×Internet & Social Media
Israel2.48×Travel & Leisure
Governor of Michigan8.56×Politics & Society
Historic site4.54×Arts & Culture
Wok6.1×Food & Beverages
Vocal harmony4.15×Music & Radio
Grinch3.38×Movies & TV
Google Home5.14×Technology & Electronics
Hibachi6.03×Food & Beverages
headspace7.02×Health
Cherish (group)8.19×Music & Radio
Fairy godmother5.48×Literature
Grace Slick6.33×Music & Radio
Hipster6.62×Politics & Society
El Paso County, Colorado7.53×Travel & Leisure
Jeep Wagoneer3.32×Cars & Mobility
Kendra Scott1.69×Fashion & Accessoires
Regional styles of Mexican music1.56×Music & Radio
TV Fanatic5.75×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sage audience
TraitClusterScore
IndulgenceJOY1.41
ExtroversionTHRILL1.22
Family OrientationCONSERVATISM1.22
Price SensitivityPREMIUM1.19
DIY MentalityTHRILL1.17
Convenience OrientationPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Sage
CountryShare
United States19.5%
United Kingdom14.2%
Argentina12.9%

See Sage audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Sage have in United States?

Sage has an estimated audience of 2,976,738 people in United States, concentrated in California and Texas.

What is the gender split and age of Sage fans?

59.2% of Sage fans are female, 40.8% are male, with an average age of 44.4 years.

Which brands do Sage fans like most?

Sage fans show strongest brand affinity for Elsword (32.04×), Goop (6.64×), and Israel (2.48×) over the country average.

Where do Sage fans live in United States?

Sage fans in United States are most concentrated in California (reach 442,149), Texas (reach 293,174), and Florida (reach 253,263). These three regions account for the largest share of the active audience.

What other brands do Sage fans also like?

Beyond Sage itself, the audience over-indexes on Goop (6.64×), Israel (2.48×), Governor of Michigan (8.56×), and Historic site (4.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.