Rascasse Audience Intelligence

Sage Target Market in United States

A data profile of the people who buy, follow and care about Sage in United States — modelled from more than twelve digital signal sources. Sage has an estimated audience of 2,955,793 people in United States.

#1070among Brand in United States#417in Technology & Electronics

The average Sage fan in United States is 44.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Home Appliances, Kitchenware, Real property, with strongest over-indexing on Home Appliances (2.75× the country average).

Demographically, the Sage audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Indulgence, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sage fan in United States is more female, around 44.5 years old, with strong Indulgence tendencies and a notable affinity for Home Appliances.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sage profile in United States.

Audience size
3M
in United States
Gender
58.7%♀
41.3% male
Age
44.5
average years
Country rank
#10436
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sage

58.7% are female, 41.3% are male, average age 44.5.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Sage audience in United States
MetricValue
Female58.7%
Male41.3%
Average age44.5
Estimated audience size2,955,793
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Sage audience in United States
Age bracketShare%
16-199%
20-2916%
30-3920%
40-4924%
50+32%
Fig. 04

Worldwide distribution

18.8%

of the worldwide Sage audience comes from United States.

Worldwide audience distribution share by country for Sage
CountryShare
United States18.8%
Argentina14.7%
United Kingdom13.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sage audience in United States is strongest.

Fig. 05

Top regions by affinity

Sage customers by region in United States
#RegionReachAffinity×
01Georgia~100K1.57×
02New York~200K1.49×
03Washington~80K1.40×
04California~400K1.29×
05Colorado~60K1.27×
06Florida~200K1.20×
07Oregon~40K1.17×
08Washington, District of Columbia~10K1.09×
09Texas~300K1.07×
10Louisiana~40K1.07×
11Virginia~80K1.06×
12Arizona~60K1.06×
13Massachusetts~60K1.06×
14New Mexico~20K1.06×
15Alaska~7K1.06×
16Tennessee~60K1.05×
17New Jersey~80K1.03×
18Utah~30K1.03×
19Alabama~40K1.02×
20Hawaii~10K1.02×
21Montana~8K1.00×
22North Carolina~90K0.98×
23Nevada~30K0.98×
24South Dakota~7K0.98×
25Maryland~50K0.97×
26Missouri~50K0.97×
27Illinois~90K0.96×
28Michigan~70K0.96×
29Arkansas~20K0.95×
30Connecticut~30K0.93×
31Mississippi~20K0.93×
32South Carolina~40K0.92×
33Idaho~10K0.92×
34Vermont~5K0.92×
35Pennsylvania~90K0.91×
36Kansas~20K0.91×
37Rhode Island~9K0.91×
38North Dakota~6K0.91×
39Wisconsin~40K0.90×
40Ohio~80K0.89×
41Minnesota~40K0.89×
42Oklahoma~30K0.89×
43New Hampshire~10K0.87×
44Indiana~50K0.85×
45Kentucky~30K0.84×
46Nebraska~10K0.83×
47Delaware~7K0.81×
48Iowa~20K0.80×
49West Virginia~10K0.79×
50Maine~8K0.79×
Fig. 06

Affinity by region

Affinity by region — Sage, United States
0.79×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sage audience
#·InterestCategoryAffinity×
01Home AppliancesHome & Garden2.75×
02KitchenwareHome & Garden2.37×
03Microwave ovenHome & Garden2.18×
04Real propertyHome & Garden2.11×
05Property finderHome & Garden1.75×
06Discount storesShopping1.72×
07Made in USABusiness & Career1.70×
08CabinetryHome & Garden1.67×
09DentistryBusiness & Career1.65×
10LodgingTravel & Leisure1.64×
11Hardware storeHome & Garden1.63×
12RenovationHome & Garden1.58×
13RefrigeratorHome & Garden1.58×
14FoodieFood & Beverages1.55×
15IKEAHome & Garden1.53×
16Decorative artsArts & Culture1.52×
17CookbookFood & Beverages1.52×
18DrawingHome & Garden1.51×
19Swimming poolSports1.51×
20PharmacyBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sage audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.69×
DIY MentalityTHRILL1.41×
Quality AwarenessPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sage audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.86×
Early Adopter MentalityPOWER0.93×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sage's target market in United States?

Sage's target market in United States covers an estimated 2,955,793 people, concentrated in California and Texas.

02

What is the gender split and age of Sage customers?

58.7% of the Sage audience are female, 41.3% are male, with an average age of 44.5 years.

03

Which brands do Sage fans like most?

Sage fans show strongest brand affinity for Home Appliances (2.75×), Kitchenware (2.37×), and Real property (2.11×) over the country average.

04

Where do Sage fans live in United States?

Sage fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sage fans also like?

Beyond Sage itself, the audience over-indexes on Kitchenware (2.37×), Real property (2.11×), Renovation (1.58×), and IKEA (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Sage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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