A data profile of the people who buy, follow and care about X in Argentina — modelled from more than twelve digital signal sources. X has an estimated audience of 6,319,561 people in Argentina.
X has an estimated audience of 6,319,561 people in Argentina. 53.7% are female, 46.3% are male, average age 37.2. Top brand affinities: Tumblr, Jésica Cirio, Microblogging, Prisoner (TV series), La Voz de Galicia.
Top brand affinities include Tumblr, Jésica Cirio, Microblogging, with strongest over-indexing on Tumblr (1.68× the country average).
Demographically, the X audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Risk Appetite, Indulgence.
The typical X fan in Argentina is balanced, around 37.2 years old, with strong Risk Appetite tendencies and a notable affinity for Tumblr.
The key figures that characterise the X profile in Argentina.
53.7% are female, 46.3% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 37.2 |
| Estimated audience size | 6,319,561 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide X audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 16.6% |
| China | 7.4% |
| United Kingdom | 3.4% |
The strongest cross-interests of the X audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Prisoner (TV series) | Movies & TV | 1.96× | ||
| 02 | Jésica Cirio | Fashion & Accessoires | 1.95× | ||
| 03 | Jazz band | Movies & TV | 1.81× | ||
| 04 | Radio France Internationale | Music & Radio | 1.78× | ||
| 05 | Trending Videos | Internet & Social Media | 1.69× | ||
| 06 | Tumblr | Internet & Social Media | 1.68× | ||
| 07 | Microblogging | Technology & Electronics | 1.68× | ||
| 08 | Regina George | Movies & TV | 1.68× | ||
| 09 | Scandal (TV series) | Movies & TV | 1.66× | ||
| 10 | Ferrol, Galicia | Travel & Leisure | 1.65× | ||
| 11 | Buried (film) | Movies & TV | 1.64× | ||
| 12 | Danna Paola | Movies & TV | 1.62× | ||
| 13 | Giovani dos Santos | Sports | 1.61× | ||
| 14 | Belly (rapper) | Music & Radio | 1.59× | ||
| 15 | La Voz de Galicia | News | 1.57× | ||
| 16 | Dani Osvaldo | Sports | 1.57× | ||
| 17 | Biblical Magi | Politics & Society | 1.56× | ||
| 18 | Texting | Technology & Electronics | 1.54× | ||
| 19 | Alebrijes de Oaxaca | Sports | 1.53× | ||
| 20 | Dive bar | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.30× | |
| Indulgence | JOY | 1.14× | |
| Career Orientation | POWER | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.79× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Design Affinity | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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