Rascasse Audience Intelligence

Milo (drink) Target Market in United States

Milo (drink) has an estimated audience of 958,965 people in United States.

#13among Soft drinks in United States#2676among Brand in United States#1378in Food & Beverages

The average Milo (drink) fan in United States is 34.3 years old, more female, and lives primarily in Alabama.

By number of fans, Milo (drink) ranks #13 among the 73 objects in Soft drinks in United States — 7.6× the group median.

Its fans are 0.5 years younger than the group average of 34.8.

Women make up 57.1% of the fan base, 4.2 percentage points more than the group average.

Most fans live in Alabama, California, New York.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
959K
in United States
Gender
57.1%♀
42.9% male
Age
34.3
average years
Country rank
#24333
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Milo (drink)

57.1% are female, 42.9% are male, average age 34.3.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Milo (drink) audience in United States
MetricValue
Female57.1%
Male42.9%
Average age34.3
Estimated audience size958,965
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Milo (drink) audience in United States
Age bracketShare%
16-2438%
25-3419%
35-4415%
45-5416%
55+12%
Fig. 04

Worldwide distribution

15.1%

of the worldwide Milo (drink) audience comes from United States.

Worldwide audience distribution share by country for Milo (drink)
CountryShare
United States15.1%
Italy6.8%
Malaysia6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Milo (drink) customers by region in United States
#RegionReachAffinity×
01Alabama~100K7.77×
02Maine~8K2.09×
03Oklahoma~20K1.67×
04Iowa~10K1.56×
05New York~80K1.36×
06New Hampshire~5K1.29×
07Missouri~20K1.24×
08Nevada~10K1.17×
09Hawaii~5K1.13×
10Kansas~9K1.10×
11North Carolina~30K1.04×
12Texas~70K1.02×
13Florida~60K0.98×
14Wisconsin~20K0.92×
15New Mexico~6K0.91×
16Washington, District of Columbia~2K0.90×
17Tennessee~20K0.89×
18New Jersey~20K0.88×
19Arkansas~7K0.85×
20Nebraska~5K0.84×
21South Dakota~2K0.84×
22California~90K0.83×
23Georgia~30K0.81×
24Massachusetts~20K0.80×
25Mississippi~7K0.80×
26West Virginia~4K0.80×
27Connecticut~8K0.79×
28South Carolina~10K0.78×
29Arizona~20K0.76×
30Utah~7K0.75×
31Indiana~10K0.74×
32Colorado~10K0.74×
33Alaska~2K0.74×
34Virginia~20K0.73×
35Maryland~10K0.73×
36Louisiana~10K0.73×
37Illinois~30K0.72×
38Washington~20K0.72×
39North Dakota~2K0.71×
40Kentucky~9K0.70×
41Rhode Island~2K0.70×
42Oregon~8K0.68×
43Idaho~4K0.68×
44Minnesota~10K0.67×
45Vermont~1K0.66×
46Ohio~20K0.64×
47Montana~2K0.64×
48Delaware~2K0.64×
49Pennsylvania~20K0.63×
50Michigan~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Milo (drink), United States
0.63×1.00×7.77×
Appendix

Explore more audiences

More Soft drinks audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Milo (drink) over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/milo-drink-13028” · Methodology