A data profile of the people who buy, follow and care about Pandora Hearts in Austria — modelled from more than twelve digital signal sources. Pandora Hearts has an estimated audience of 2,869 people in Austria.
The average Pandora Hearts fan in Austria is 26.8 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Quality of life, Concerts, Self-love, with strongest over-indexing on Quality of life (1.74× the country average).
Demographically, the Pandora Hearts audience skews more female with an average age of 26.8, and over-indexes on personality traits such as Urban Lifestyle, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Pandora Hearts fan in Austria is more female, around 26.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Quality of life.
The key figures that characterise the Pandora Hearts profile in Austria.
66.6% are female, 33.4% are male, average age 26.8.
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 26.8 |
| Estimated audience size | 2,869 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 55% | |
| 20-29 | 21% | |
| 30-39 | 15% | |
| 40-49 | 9% | |
| 50+ | 0% |
of the worldwide Pandora Hearts audience comes from Austria.
| Country | Share |
|---|---|
| United States | 23.2% |
| Italy | 13.8% |
| Brazil | 10.0% |
Where the Pandora Hearts audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | <1K | 1.10× | |
| 02 | Vorarlberg | <1K | 1.05× | |
| 03 | Vienna | <1K | 1.02× | |
| 04 | Carinthia (state) | <1K | 1.02× | |
| 05 | Salzburg | <1K | 0.98× | |
| 06 | Upper Austria | <1K | 0.95× | |
| 07 | Tyrol | <1K | 0.95× | |
| 08 | Lower Austria | <1K | 0.94× | |
| 09 | Styria | <1K | 0.93× |
The strongest cross-interests of the Pandora Hearts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Exfoliation (cosmetology) | Beauty & Wellness | 4.22× | ||
| 02 | Love & Sex | Kids & Family | 2.12× | ||
| 03 | Mytheresa.com | Shopping | 2.01× | ||
| 04 | Kendrick Lamar | Music & Radio | 2.00× | ||
| 05 | Nintendo | Games | 1.88× | ||
| 06 | Max Mara | Fashion & Accessoires | 1.87× | ||
| 07 | Balmain | Fashion & Accessoires | 1.85× | ||
| 08 | Underground hip hop | Music & Radio | 1.83× | ||
| 09 | Giro d'Italia | Sports | 1.83× | ||
| 10 | Major League Soccer | Sports | 1.82× | ||
| 11 | Concerts | Music & Radio | 1.79× | ||
| 12 | Süper Lig | Sports | 1.78× | ||
| 13 | Quality of life | Health | 1.74× | ||
| 14 | GQ | Fashion & Accessoires | 1.70× | ||
| 15 | Internship | Business & Career | 1.66× | ||
| 16 | Aldi | Shopping | 1.61× | ||
| 17 | Zara | Shopping | 1.58× | ||
| 18 | Self-love | Health | 1.54× | ||
| 19 | Real-time strategy | Games | 1.52× | ||
| 20 | Borussia Dortmund | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.23× | |
| Risk Appetite | THRILL | 1.22× | |
| Pet Ownership | JOY | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.50× | |
| Sports Activity | POWER | 0.67× | |
| Need for Security | CONSERVATISM | 0.80× |
Pandora Hearts has an estimated audience of 2,869 people in Austria, concentrated in Vienna and Lower Austria.
66.6% of Pandora Hearts fans are female, 33.4% are male, with an average age of 26.8 years.
Pandora Hearts fans show strongest brand affinity for Quality of life (1.74×), Concerts (1.79×), and Self-love (1.54×) over the country average.
Pandora Hearts fans in Austria are most concentrated in Vienna (reach <1K), Lower Austria (reach <1K), and Upper Austria (reach <1K). These three regions account for the largest share of the active audience.
Beyond Pandora Hearts itself, the audience over-indexes on Concerts (1.79×), Self-love (1.54×), Zara (1.58×), and Exfoliation (cosmetology) (4.22×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Pandora Hearts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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