A data profile of the people who buy, follow and care about Polymarket in Austria — modelled from more than twelve digital signal sources. Polymarket has an estimated audience of 873,041 people in Austria.
Polymarket has an estimated audience of 873,041 people in Austria. 13.6% are female, 86.4% are male, average age 37.1. Top brand affinities: Mobile payment, Stock market, Ethereum, Bitcoin, Money management.
Top brand affinities include Mobile payment, Stock market, Ethereum, with strongest over-indexing on Mobile payment (17.86× the country average).
Demographically, the Polymarket audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Polymarket fan in Austria is more male, around 37.1 years old, with strong Risk Appetite tendencies and a notable affinity for Mobile payment.
The key figures that characterise the Polymarket profile in Austria.
13.6% are female, 86.4% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 13.6% |
| Male | 86.4% |
| Average age | 37.1 |
| Estimated audience size | 873,041 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 30% | |
| 30-39 | 26% | |
| 40-49 | 23% | |
| 50+ | 7% |
of the worldwide Polymarket audience comes from Austria.
| Country | Share |
|---|---|
| United States | 31.0% |
| Canada | 9.3% |
| Germany | 9.1% |
The strongest cross-interests of the Polymarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile payment | Business & Career | 17.86× | ||
| 02 | Ethereum | Business & Career | 17.70× | ||
| 03 | Block chain (database) | Technology & Electronics | 9.81× | ||
| 04 | Bitcoin | Business & Career | 8.80× | ||
| 05 | Money management | Business & Career | 7.87× | ||
| 06 | Stock market | Business & Career | 7.55× | ||
| 07 | Cryptocurrency | Technology & Electronics | 7.14× | ||
| 08 | Passive income | Business & Career | 6.58× | ||
| 09 | EToro | Business & Career | 4.45× | ||
| 10 | Forbes | Business & Career | 4.45× | ||
| 11 | Real estate broker | Home & Garden | 3.32× | ||
| 12 | Solar panel | Home & Garden | 2.72× | ||
| 13 | Bet-at-home.com | Games | 2.54× | ||
| 14 | Innovation | Business & Career | 2.07× | ||
| 15 | EBay | Shopping | 1.90× | ||
| 16 | Online newspaper | News | 1.82× | ||
| 17 | Lieferando.de | Food & Beverages | 1.75× | ||
| 18 | Burger King | Food & Beverages | 1.73× | ||
| 19 | Energy | Home & Garden | 1.63× | ||
| 20 | Psychology | Business & Career | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 4.04× | |
| Career Orientation | POWER | 2.22× | |
| Indulgence | JOY | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.30× | |
| Price Sensitivity | PREMIUM | 0.47× | |
| Tradition | CONSERVATISM | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Polymarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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