A data profile of the people who buy, follow and care about Circular Quay in Australia — modelled from more than twelve digital signal sources. Circular Quay has an estimated audience of 5,749,252 people in Australia.
Circular Quay has an estimated audience of 5,749,252 people in Australia. 55.9% are female, 44.1% are male, average age 42.8. Top brand affinities: David Bowie, Charli XCX, Belinda Carlisle, Courtney Love, Daft Punk.
Top brand affinities include David Bowie, Charli XCX, Belinda Carlisle, with strongest over-indexing on David Bowie (1.5× the country average).
Demographically, the Circular Quay audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
The typical Circular Quay fan in Australia is more female, around 42.8 years old, with strong Indulgence tendencies and a notable affinity for David Bowie.
The key figures that characterise the Circular Quay profile in Australia.
55.9% are female, 44.1% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 42.8 |
| Estimated audience size | 5,749,252 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Circular Quay audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 96.7% |
| United States | 1.1% |
| United Kingdom | 0.5% |
The strongest cross-interests of the Circular Quay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spar (retailer) | Shopping | 1.65× | ||
| 02 | Courtney Love | Music & Radio | 1.64× | ||
| 03 | The Strokes | Music & Radio | 1.60× | ||
| 04 | LGBT tourism | Travel & Leisure | 1.60× | ||
| 05 | Daft Punk | Music & Radio | 1.54× | ||
| 06 | Dive bar | Travel & Leisure | 1.54× | ||
| 07 | Belinda Carlisle | Fashion & Accessoires | 1.53× | ||
| 08 | Sanremo Music Festival | Music & Radio | 1.53× | ||
| 09 | Charli XCX | Music & Radio | 1.51× | ||
| 10 | Hard Rock Cafe | Food & Beverages | 1.51× | ||
| 11 | Craig David | Music & Radio | 1.51× | ||
| 12 | David Bowie | Music & Radio | 1.50× | ||
| 13 | The Chainsmokers | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.25× | |
| Urban Lifestyle | OPEN | 1.22× | |
| Convenience Orientation | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.87× | |
| DIY Mentality | THRILL | 0.88× | |
| Need for Security | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Circular Quay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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