A data profile of the people who buy, follow and care about DOT in Australia — modelled from more than twelve digital signal sources. DOT has an estimated audience of 2,758,406 people in Australia.
DOT has an estimated audience of 2,758,406 people in Australia. 53.5% are female, 46.5% are male, average age 40.0.
The key figures that characterise the DOT profile in Australia.
53.5% are female, 46.5% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 40.0 |
| Estimated audience size | 2,758,406 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide DOT audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 34.4% |
| United States | 23.7% |
| Japan | 7.1% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for DOT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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