A data profile of the people who buy, follow and care about Town Hall in Australia — modelled from more than twelve digital signal sources. Town Hall has an estimated audience of 4,713,570 people in Australia.
Town Hall has an estimated audience of 4,713,570 people in Australia. 60.1% are female, 39.9% are male, average age 41.9. Top brand affinities: Richard Marx, Neil Diamond, Queen (band), Monster Hunter, INXS.
Top brand affinities include Richard Marx, Neil Diamond, Queen (band), with strongest over-indexing on Richard Marx (1.54× the country average).
Demographically, the Town Hall audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.
The typical Town Hall fan in Australia is more female, around 41.9 years old, with strong Extroversion tendencies and a notable affinity for Richard Marx.
The key figures that characterise the Town Hall profile in Australia.
60.1% are female, 39.9% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 41.9 |
| Estimated audience size | 4,713,570 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Town Hall audience comes from Australia.
| Country | Share |
|---|---|
| United States | 40.8% |
| Australia | 39.1% |
| India | 6.7% |
The strongest cross-interests of the Town Hall audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Strokes | Music & Radio | 1.79× | ||
| 02 | Tomorrowland | Music & Radio | 1.68× | ||
| 03 | Monster Hunter | Games | 1.64× | ||
| 04 | Courtney Love | Music & Radio | 1.64× | ||
| 05 | Will Ferrell | Movies & TV | 1.59× | ||
| 06 | Daft Punk | Music & Radio | 1.58× | ||
| 07 | Carly Simon | Music & Radio | 1.58× | ||
| 08 | Sting (musician) | Music & Radio | 1.58× | ||
| 09 | Queen (band) | Music & Radio | 1.57× | ||
| 10 | INXS | Music & Radio | 1.57× | ||
| 11 | Led Zeppelin | Music & Radio | 1.56× | ||
| 12 | Belinda Carlisle | Fashion & Accessoires | 1.55× | ||
| 13 | Richard Marx | Music & Radio | 1.54× | ||
| 14 | Neil Diamond | Music & Radio | 1.54× | ||
| 15 | Bee Gees | Music & Radio | 1.53× | ||
| 16 | Linda Ronstadt | Music & Radio | 1.53× | ||
| 17 | Carousel | Kids & Family | 1.53× | ||
| 18 | Charli XCX | Music & Radio | 1.52× | ||
| 19 | Sarah Hyland | Movies & TV | 1.52× | ||
| 20 | Kurt Cobain | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.20× | |
| Urban Lifestyle | OPEN | 1.11× | |
| Community Orientation | OPEN | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| DIY Mentality | THRILL | 0.86× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Town Hall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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