A data profile of the people who buy, follow and care about CONPASS in Australia — modelled from more than twelve digital signal sources. CONPASS has an estimated audience of 6,701,587 people in Australia.
CONPASS has an estimated audience of 6,701,587 people in Australia. 56.2% are female, 43.8% are male, average age 42.7. Top brand affinities: Richard Marx, Daiso, Neil Diamond, Queen (band), Monster Hunter.
Top brand affinities include Richard Marx, Daiso, Neil Diamond, with strongest over-indexing on Richard Marx (1.53× the country average).
Demographically, the CONPASS audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.
The typical CONPASS fan in Australia is more female, around 42.7 years old, with strong Extroversion tendencies and a notable affinity for Richard Marx.
The key figures that characterise the CONPASS profile in Australia.
56.2% are female, 43.8% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 42.7 |
| Estimated audience size | 6,701,587 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 31% |
of the worldwide CONPASS audience comes from Australia.
| Country | Share |
|---|---|
| United States | 32.0% |
| Australia | 19.3% |
| India | 11.8% |
The strongest cross-interests of the CONPASS audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daiso | Fashion & Accessoires | 1.96× | ||
| 02 | Monster Hunter | Games | 1.72× | ||
| 03 | Mount Fuji | Travel & Leisure | 1.70× | ||
| 04 | Tomorrowland | Music & Radio | 1.66× | ||
| 05 | Courtney Love | Music & Radio | 1.64× | ||
| 06 | Daft Punk | Music & Radio | 1.59× | ||
| 07 | Sting (musician) | Music & Radio | 1.59× | ||
| 08 | Led Zeppelin | Music & Radio | 1.58× | ||
| 09 | Carly Simon | Music & Radio | 1.57× | ||
| 10 | Queen (band) | Music & Radio | 1.56× | ||
| 11 | INXS | Music & Radio | 1.55× | ||
| 12 | Belinda Carlisle | Fashion & Accessoires | 1.55× | ||
| 13 | Richard Marx | Music & Radio | 1.53× | ||
| 14 | Neil Diamond | Music & Radio | 1.53× | ||
| 15 | Bee Gees | Music & Radio | 1.53× | ||
| 16 | Linda Ronstadt | Music & Radio | 1.52× | ||
| 17 | Sarah Hyland | Movies & TV | 1.52× | ||
| 18 | Charli XCX | Music & Radio | 1.51× | ||
| 19 | Yoko Ono | Music & Radio | 1.51× | ||
| 20 | The Rolling Stones | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.19× | |
| Urban Lifestyle | OPEN | 1.12× | |
| Community Orientation | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| DIY Mentality | THRILL | 0.86× | |
| Creativity | OPEN | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for CONPASS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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