A data profile of the people who buy, follow and care about CONPASS in India — modelled from more than twelve digital signal sources. CONPASS has an estimated audience of 4,070,625 people in India.
CONPASS has an estimated audience of 4,070,625 people in India. 27.3% are female, 72.7% are male, average age 31.9. Top brand affinities: Concerts, Bars, Gambling, Spas, Online games.
Top brand affinities include Concerts, Bars, Gambling, with strongest over-indexing on Concerts (3.13× the country average).
Demographically, the CONPASS audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Extroversion, Mindfulness.
The typical CONPASS fan in India is more male, around 31.9 years old, with strong Extroversion tendencies and a notable affinity for Concerts.
The key figures that characterise the CONPASS profile in India.
27.3% are female, 72.7% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 31.9 |
| Estimated audience size | 4,070,625 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide CONPASS audience comes from India.
| Country | Share |
|---|---|
| United States | 32.0% |
| Australia | 19.3% |
| India | 11.8% |
The strongest cross-interests of the CONPASS audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Concerts | Music & Radio | 3.13× | ||
| 02 | Bars | Travel & Leisure | 2.19× | ||
| 03 | Manga | Literature | 1.96× | ||
| 04 | Volunteering | Politics & Society | 1.87× | ||
| 05 | Comics | Literature | 1.87× | ||
| 06 | Cruises | Travel & Leisure | 1.82× | ||
| 07 | Sunglasses | Fashion & Accessoires | 1.79× | ||
| 08 | Fast food restaurants | Food & Beverages | 1.77× | ||
| 09 | Drawing | Home & Garden | 1.76× | ||
| 10 | Tattoos | Fashion & Accessoires | 1.73× | ||
| 11 | Social media marketing | Business & Career | 1.72× | ||
| 12 | Young's | Food & Beverages | 1.72× | ||
| 13 | Desserts | Food & Beverages | 1.71× | ||
| 14 | Hindustan | Politics & Society | 1.70× | ||
| 15 | Spas | Beauty & Wellness | 1.68× | ||
| 16 | Gambling | Games | 1.64× | ||
| 17 | Casino games | Games | 1.62× | ||
| 18 | Online games | Games | 1.59× | ||
| 19 | Toys | Games | 1.55× | ||
| 20 | Vacations | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.49× | |
| Mindfulness | BALANCE | 1.25× | |
| Risk Appetite | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.59× | |
| Tradition | CONSERVATISM | 0.68× | |
| Creativity | OPEN | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for CONPASS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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