CONPASS Audience in Germany
A data profile of the people who buy, follow and care about CONPASS in Germany — modelled from more than twelve digital signal sources. CONPASS has an estimated audience of 324,508 people in Germany.
The average CONPASS fan in Germany is 37.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.
Top brand affinities include Nature, Concerts, Family, with strongest over-indexing on Nature (2.77× the country average).
Demographically, the CONPASS audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical CONPASS fan in Germany is balanced, around 37.6 years old, with strong Tradition tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the CONPASS profile in Germany.
Search interest · 12-month trend
Demographics of CONPASS fans
51.5% are female, 48.5% are male, average age 37.6.
Gender split
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 37.6 |
| Estimated audience size | 324,508 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide CONPASS audience comes from Germany.
| Country | Share |
|---|---|
| United States | 32.0% |
| Australia | 19.4% |
| India | 11.8% |
Geography
Where the CONPASS audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~40K | 1.73× | |
| 02 | Berlin | ~20K | 1.53× | |
| 03 | Rheinland-Pfalz | ~20K | 1.15× | |
| 04 | Hamburg | ~8K | 1.10× | |
| 05 | Bremen | ~3K | 1.10× | |
| 06 | Bayern | ~50K | 1.06× | |
| 07 | Nordrhein-Westfalen | ~70K | 0.99× | |
| 08 | Baden-Württemberg | ~40K | 0.95× | |
| 09 | Schleswig-Holstein | ~10K | 0.91× | |
| 10 | Saarland | ~3K | 0.88× | |
| 11 | Brandenburg | ~8K | 0.86× | |
| 12 | Niedersachsen | ~30K | 0.85× | |
| 13 | Mecklenburg-Vorpommern | ~5K | 0.79× | |
| 14 | Sachsen | ~10K | 0.75× | |
| 15 | Sachsen-Anhalt | ~6K | 0.74× | |
| 16 | Thüringen | ~6K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the CONPASS audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eurodance | Music & Radio | 3.33× | ||
| 02 | Concerts | Music & Radio | 3.22× | ||
| 03 | Vacations | Travel & Leisure | 2.78× | ||
| 04 | Nature | Home & Garden | 2.77× | ||
| 05 | Family | Kids & Family | 2.07× | ||
| 06 | Self-confidence | Health | 2.05× | ||
| 07 | Lodging | Travel & Leisure | 2.01× | ||
| 08 | Music festivals | Music & Radio | 1.99× | ||
| 09 | Underground hip hop | Music & Radio | 1.98× | ||
| 10 | MSN | News | 1.96× | ||
| 11 | Technology & Electronics | 1.85× | |||
| 12 | German language | Politics & Society | 1.80× | ||
| 13 | Drawing | Home & Garden | 1.66× | ||
| 14 | Germany | Travel & Leisure | 1.60× | ||
| 15 | Livemusic | Music & Radio | 1.59× | ||
| 16 | Zara | Shopping | 1.59× | ||
| 17 | Self care | Health | 1.57× | ||
| 18 | Stuttgart | Travel & Leisure | 1.51× | ||
| 19 | Classical music | Music & Radio | 1.50× | ||
| 20 | Blues music | Music & Radio | 1.50× |
Personality of the CONPASS audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.30× | |
| Community Orientation | OPEN | 1.25× | |
| Extroversion | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.89× | |
| Need for Security | CONSERVATISM | 0.92× | |
| DIY Mentality | THRILL | 0.93× |
Frequently asked questions
How many fans does CONPASS have in Germany?
CONPASS has an estimated audience of 324,508 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of CONPASS fans?
51.5% of CONPASS fans are female, 48.5% are male, with an average age of 37.6 years.
Which brands do CONPASS fans like most?
CONPASS fans show strongest brand affinity for Nature (2.77×), Concerts (3.22×), and Family (2.07×) over the country average.
Where do CONPASS fans live in Germany?
CONPASS fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Hessen (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do CONPASS fans also like?
Beyond CONPASS itself, the audience over-indexes on Concerts (3.22×), Family (2.07×), Germany (1.6×), and Vacations (2.78×) compared to the Germany average.
Explore more audiences
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See CONPASS audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for CONPASS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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