A data profile of the people who buy, follow and care about Platypus in Australia — modelled from more than twelve digital signal sources. Platypus has an estimated audience of 3,028,695 people in Australia.
Platypus has an estimated audience of 3,028,695 people in Australia. 52.3% are female, 47.7% are male, average age 40.0. Top brand affinities: Richard Marx, Neil Diamond, Queen (band), Monster Hunter, INXS.
Top brand affinities include Richard Marx, Neil Diamond, Queen (band), with strongest over-indexing on Richard Marx (1.55× the country average).
Demographically, the Platypus audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.
The typical Platypus fan in Australia is balanced, around 40.0 years old, with strong Extroversion tendencies and a notable affinity for Richard Marx.
The key figures that characterise the Platypus profile in Australia.
52.3% are female, 47.7% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 40.0 |
| Estimated audience size | 3,028,695 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Platypus audience comes from Australia.
| Country | Share |
|---|---|
| United States | 51.4% |
| Australia | 23.9% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Platypus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Monster Hunter | Games | 1.73× | ||
| 02 | Tomorrowland | Music & Radio | 1.67× | ||
| 03 | Courtney Love | Music & Radio | 1.64× | ||
| 04 | Sting (musician) | Music & Radio | 1.62× | ||
| 05 | Carly Simon | Music & Radio | 1.60× | ||
| 06 | Queen (band) | Music & Radio | 1.59× | ||
| 07 | INXS | Music & Radio | 1.59× | ||
| 08 | Daft Punk | Music & Radio | 1.59× | ||
| 09 | Led Zeppelin | Music & Radio | 1.58× | ||
| 10 | Neil Diamond | Music & Radio | 1.57× | ||
| 11 | Belinda Carlisle | Fashion & Accessoires | 1.57× | ||
| 12 | Bee Gees | Music & Radio | 1.56× | ||
| 13 | Richard Marx | Music & Radio | 1.55× | ||
| 14 | Linda Ronstadt | Music & Radio | 1.55× | ||
| 15 | Sarah Hyland | Movies & TV | 1.52× | ||
| 16 | Charli XCX | Music & Radio | 1.51× | ||
| 17 | Kurt Cobain | Music & Radio | 1.50× | ||
| 18 | Gary Oldman | Movies & TV | 1.50× | ||
| 19 | The Rolling Stones | Music & Radio | 1.50× | ||
| 20 | Yoko Ono | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.20× | |
| Urban Lifestyle | OPEN | 1.11× | |
| Community Orientation | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| DIY Mentality | THRILL | 0.85× | |
| Creativity | OPEN | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Platypus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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