Rascasse Audience Intelligence

Customer relationship management Audience in Australia

A data profile of the people who buy, follow and care about Customer relationship management in Australia — modelled from more than twelve digital signal sources. Customer relationship management has an estimated audience of 2,122,301 people in Australia.

#968among Topic in Australia
#168in Business & Career

The average Customer relationship management fan in Australia is 44.2 years old, more female, and lives primarily in New South Wales.

The audience is concentrated in New South Wales, Victoria, Queensland.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Customer relationship management profile in Australia.

Audience size
2.1M
in Australia
Gender
56.2%
43.8% male
Age
44.2
average years
Country rank
#1319
Topic in Australia
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Customer relationship management fans

56.2% are female, 43.8% are male, average age 44.2.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Customer relationship management audience in Australia
MetricValue
Female56.2%
Male43.8%
Average age44.2
Estimated audience size2,122,301
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Customer relationship management audience in Australia
Age bracketShare%
16-199%
20-2917%
30-3920%
40-4923%
50+32%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Customer relationship management audience comes from Australia.

Worldwide audience distribution share by country for Customer relationship management
CountryShare
United States27.5%
United Kingdom6.9%
Philippines4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Australia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Customer relationship management audience in Australia is strongest.

Fig. 05

Top regions by affinity

Customer relationship management fans by region: top regions in Australia
#RegionReachAffinity×
01Australian Capital Territory~60K1.41×
02New South Wales~900K1.12×
03Victoria~700K1.11×
04Northern Territory~20K1.01×
05Queensland~500K0.99×
06Western Australia~200K0.86×
07South Australia~100K0.81×
08Tasmania~30K0.76×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Australia who actively search for Customer relationship management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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