Rascasse Audience Intelligence

Facebook Audience in Australia

A data profile of the people who buy, follow and care about Facebook in Australia — modelled from more than twelve digital signal sources. Facebook has an estimated audience of 6,342,201 people in Australia.

#5among Social media in Australia
#12among Website / Newspaper / Magazine in Australia
#10in Internet & Social Media

The average Facebook fan in Australia is 42.8 years old, balanced, and lives primarily in New South Wales.

The audience is concentrated in New South Wales, Queensland, Victoria.

Demographically, the Facebook audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Creativity, Family Orientation.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Facebook profile in Australia.

Audience size
6.3M
in Australia
Gender
54.6%♀
45.4% male
Age
42.8
average years
Country rank
#247
Website / Newspaper / Magazine in Australia
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Facebook

54.6% are female, 45.4% are male, average age 42.8.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Facebook audience in Australia
MetricValue
Female54.6%
Male45.4%
Average age42.8
Estimated audience size6,342,201
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Facebook audience in Australia
Age bracketShare%
16-1914%
20-2917%
30-3917%
40-4921%
50+31%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Facebook audience comes from Australia.

Worldwide audience distribution share by country for Facebook
CountryShare
United States9.5%
China3.5%
Japan2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Australia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Facebook audience in Australia is strongest.

Fig. 05

Top regions by affinity

Facebook fans by region: top regions in Australia
#RegionReachAffinity×
01Tasmania~200K1.35×
02Northern Territory~80K1.27×
03Queensland~1.5M1.06×
04South Australia~500K1.03×
05Western Australia~700K0.99×
06New South Wales~2M0.84×
07Victoria~1.5M0.73×
08Australian Capital Territory~100K0.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Facebook audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Facebook audience · What stands out
TraitClusterDeviationScore
CreativityOPEN0.92×
Family OrientationCONSERVATISM0.88×
Price SensitivityPREMIUM0.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Facebook audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.65×
Quality AwarenessPREMIUM0.66×
Luxury OrientationPREMIUM0.68×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Australia who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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