A data profile of the people who buy, follow and care about Federation Square in Australia — modelled from more than twelve digital signal sources. Federation Square has an estimated audience of 2,589,036 people in Australia.
Federation Square has an estimated audience of 2,589,036 people in Australia. 56.5% are female, 43.5% are male, average age 42.4. Top brand affinities: Sharon Stone, Spar (retailer), Belinda Carlisle, Vapiano, LGBT tourism.
Top brand affinities include Sharon Stone, Spar (retailer), Belinda Carlisle, with strongest over-indexing on Sharon Stone (1.51× the country average).
Demographically, the Federation Square audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Federation Square fan in Australia is more female, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Sharon Stone.
The key figures that characterise the Federation Square profile in Australia.
56.5% are female, 43.5% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 42.4 |
| Estimated audience size | 2,589,036 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Federation Square audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 97.0% |
| United States | 0.7% |
| Germany | 0.5% |
The strongest cross-interests of the Federation Square audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spar (retailer) | Shopping | 2.00× | ||
| 02 | LGBT tourism | Travel & Leisure | 1.60× | ||
| 03 | Belinda Carlisle | Fashion & Accessoires | 1.58× | ||
| 04 | Disclosure (band) | Music & Radio | 1.54× | ||
| 05 | Martin Garrix | Music & Radio | 1.54× | ||
| 06 | Pop-up restaurant | Food & Beverages | 1.53× | ||
| 07 | Sharon Stone | Movies & TV | 1.51× | ||
| 08 | Vapiano | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.22× | |
| Convenience Orientation | PREMIUM | 1.16× | |
| Sustainability | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Creativity | OPEN | 0.93× | |
| DIY Mentality | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Federation Square. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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