A data profile of the people who buy, follow and care about GeoGuessr in Australia — modelled from more than twelve digital signal sources. GeoGuessr has an estimated audience of 1,924,326 people in Australia.
GeoGuessr has an estimated audience of 1,924,326 people in Australia. 44.1% are female, 55.9% are male, average age 40.1. Top brand affinities: Augmented reality, Josh Brolin, Helen Hunt, Steam, Twitch.
Top brand affinities include Augmented reality, Josh Brolin, Helen Hunt, with strongest over-indexing on Augmented reality (29.86× the country average).
Demographically, the GeoGuessr audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Travelling, Indulgence.
The typical GeoGuessr fan in Australia is more male, around 40.1 years old, with strong Travelling tendencies and a notable affinity for Augmented reality.
The key figures that characterise the GeoGuessr profile in Australia.
44.1% are female, 55.9% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 40.1 |
| Estimated audience size | 1,924,326 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 17% | |
| 50+ | 26% |
of the worldwide GeoGuessr audience comes from Australia.
| Country | Share |
|---|---|
| United States | 29.2% |
| United Kingdom | 8.9% |
| Germany | 8.3% |
The strongest cross-interests of the GeoGuessr audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Augmented reality | Technology & Electronics | 29.86× | ||
| 02 | Helen Hunt | Movies & TV | 12.33× | ||
| 03 | Josh Brolin | Movies & TV | 11.93× | ||
| 04 | Steam | Games | 4.79× | ||
| 05 | Twitch | Games | 3.78× | ||
| 06 | Gaming computer | Technology & Electronics | 3.32× | ||
| 07 | Computer monitors | Technology & Electronics | 3.19× | ||
| 08 | Solitaire | Games | 2.99× | ||
| 09 | One Piece | Movies & TV | 2.85× | ||
| 10 | Laptop | Technology & Electronics | 2.80× | ||
| 11 | Game of Thrones | Movies & TV | 2.77× | ||
| 12 | Stranger Things | Movies & TV | 2.72× | ||
| 13 | Pokémon | Games | 2.60× | ||
| 14 | Bass guitar | Music & Radio | 2.35× | ||
| 15 | Electric guitar | Music & Radio | 2.30× | ||
| 16 | Manga | Literature | 2.19× | ||
| 17 | Innovation | Business & Career | 1.90× | ||
| 18 | EB Games | Games | 1.90× | ||
| 19 | Wikipedia | Internet & Social Media | 1.84× | ||
| 20 | BP | Cars & Mobility | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.49× | |
| Indulgence | JOY | 1.45× | |
| Early Adopter Mentality | POWER | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.76× | |
| Mindfulness | BALANCE | 0.82× | |
| Community Orientation | OPEN | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for GeoGuessr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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