A data profile of the people who buy, follow and care about Mother's Day (United States) in Australia — modelled from more than twelve digital signal sources. Mother's Day (United States) has an estimated audience of 2,987,095 people in Australia.
Mother's Day (United States) has an estimated audience of 2,987,095 people in Australia. Top regions: New South Wales, Victoria, Queensland.
The audience is concentrated in New South Wales, Victoria, Queensland.
The key figures that characterise the Mother's Day (United States) profile in Australia.
| Metric | Value |
|---|---|
| Estimated audience size | 2,987,095 |
of the worldwide Mother's Day (United States) audience comes from Australia.
| Country | Share |
|---|---|
| India | 27.4% |
| United States | 27.0% |
| United Kingdom | 15.6% |
Where the Mother's Day (United States) audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~800K | 1.07× | |
| 02 | New South Wales | ~1M | 1.06× | |
| 03 | Victoria | ~900K | 1.05× | |
| 04 | Western Australia | ~400K | 1.03× | |
| 05 | South Australia | ~200K | 1.03× | |
| 06 | Australian Capital Territory | ~60K | 0.93× | |
| 07 | Northern Territory | ~30K | 0.93× | |
| 08 | Tasmania | ~60K | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Mother's Day (United States). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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