Rascasse Audience Intelligence

Mother's Day (United States) Audience in United States

A data profile of the people who buy, follow and care about Mother's Day (United States) in United States — modelled from more than twelve digital signal sources. Mother's Day (United States) has an estimated audience of 11,559,740 people in United States.

#2027among Topic in United States

Mother's Day (United States) has an estimated audience of 11,559,740 people in United States. Top regions: California, Texas, Florida.

The audience is concentrated in California, Texas, Florida.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mother's Day (United States) profile in United States.

Audience size
11.6M
in United States
Country rank
#3088
Topic in United States
Fig. 01

Search interest · 12-month trend

-63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mother's Day (United States) fans

Fig. 02

Gender split

Demographic split for Mother's Day (United States) audience in United States
MetricValue
Estimated audience size11,559,740
Fig. 04

Worldwide distribution

27.0%

of the worldwide Mother's Day (United States) audience comes from United States.

Worldwide audience distribution share by country for Mother's Day (United States)
CountryShare
India27.4%
United States27.0%
United Kingdom15.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mother's Day (United States) audience in United States is strongest.

Fig. 05

Top regions by affinity

Mother's Day (United States) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~200K1.28×
02Louisiana~400K1.23×
03Alaska~70K1.20×
04California~3.5M1.15×
05Washington~700K1.15×
06Florida~2M1.14×
07Texas~3M1.13×
08Nevada~300K1.13×
09Georgia~1M1.11×
10Oklahoma~300K1.11×
11North Carolina~900K1.08×
12Alabama~400K1.08×
13Illinois~1M1.07×
14New Mexico~200K1.06×
15Arizona~600K1.05×
16Arkansas~200K1.05×
17Michigan~800K1.03×
18Tennessee~600K1.03×
19Mississippi~200K1.03×
20Virginia~700K1.01×
21Oregon~300K1.01×
22Washington, District of Columbia~90K1.01×
23Massachusetts~500K0.99×
24Maryland~500K0.99×
25Colorado~400K0.99×
26Idaho~100K0.99×
27New York~1.5M0.98×
28Ohio~900K0.98×
29Indiana~500K0.98×
30Kentucky~300K0.98×
31Missouri~400K0.97×
32New Jersey~700K0.96×
33Connecticut~300K0.95×
34West Virginia~100K0.95×
35Montana~70K0.95×
36Pennsylvania~900K0.94×
37South Carolina~400K0.94×
38Kansas~200K0.94×
39Minnesota~400K0.93×
40Rhode Island~80K0.93×
41Delaware~70K0.93×
42North Dakota~50K0.92×
43Wisconsin~400K0.91×
44South Dakota~60K0.89×
45Nebraska~100K0.88×
46Iowa~200K0.87×
47Utah~200K0.85×
48Maine~90K0.85×
49New Hampshire~90K0.82×
50Vermont~40K0.80×
Fig. 06

Affinity by region

Affinity by region — Mother's Day (United States), United States
0.80×1.00×1.28×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mother's Day (United States). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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