A data profile of the people who buy, follow and care about NHL (video game series) in Australia — modelled from more than twelve digital signal sources. NHL (video game series) has an estimated audience of 2,521,957 people in Australia.
The average NHL (video game series) fan in Australia is 38.2 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
The key figures that characterise the NHL (video game series) profile in Australia.
39.1% are female, 60.9% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 38.2 |
| Estimated audience size | 2,521,957 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide NHL (video game series) audience comes from Australia.
| Country | Share |
|---|---|
| Canada | 32.0% |
| United States | 29.8% |
| Australia | 13.3% |
Where the NHL (video game series) audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~70K | 1.32× | |
| 02 | South Australia | ~200K | 1.10× | |
| 03 | Queensland | ~600K | 1.02× | |
| 04 | Victoria | ~800K | 1.01× | |
| 05 | New South Wales | ~900K | 0.98× | |
| 06 | Western Australia | ~300K | 0.92× | |
| 07 | Tasmania | ~50K | 0.91× | |
| 08 | Northern Territory | ~20K | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for NHL (video game series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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