A data profile of the people who buy, follow and care about Oscar Piastri in Australia — modelled from more than twelve digital signal sources. Oscar Piastri has an estimated audience of 2,274,986 people in Australia.
Oscar Piastri has an estimated audience of 2,274,986 people in Australia. 27.8% are female, 72.2% are male, average age 40.5. Top brand affinities: Charles Leclerc, Max Verstappen, Lewis Hamilton, Formula One, Carcare.
Top brand affinities include Charles Leclerc, Max Verstappen, Lewis Hamilton, with strongest over-indexing on Charles Leclerc (12.83× the country average).
Demographically, the Oscar Piastri audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical Oscar Piastri fan in Australia is more male, around 40.5 years old, with strong Risk Appetite tendencies and a notable affinity for Charles Leclerc.
The key figures that characterise the Oscar Piastri profile in Australia.
27.8% are female, 72.2% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 40.5 |
| Estimated audience size | 2,274,986 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Oscar Piastri audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 13.1% |
| Netherlands | 11.4% |
| United States | 9.7% |
The strongest cross-interests of the Oscar Piastri audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pierre Gasly | Sports | 13.97× | ||
| 02 | Charles Leclerc | Sports | 12.83× | ||
| 03 | McLaren F1 | Sports | 12.24× | ||
| 04 | Carlos Sainz | Sports | 10.34× | ||
| 05 | Koenigsegg | Cars & Mobility | 9.72× | ||
| 06 | Max Verstappen | Sports | 9.03× | ||
| 07 | Porsche 911 | Cars & Mobility | 8.58× | ||
| 08 | Lewis Hamilton | Sports | 7.60× | ||
| 09 | Carcare | Cars & Mobility | 6.36× | ||
| 10 | Antique car | Cars & Mobility | 6.27× | ||
| 11 | Volkswagen Tiguan | Cars & Mobility | 5.11× | ||
| 12 | Auto show | Cars & Mobility | 4.57× | ||
| 13 | Sandra Bullock | Movies & TV | 4.10× | ||
| 14 | Bentley | Cars & Mobility | 3.55× | ||
| 15 | Maserati | Cars & Mobility | 3.43× | ||
| 16 | Lamborghini | Cars & Mobility | 2.97× | ||
| 17 | MotoGP | Sports | 2.95× | ||
| 18 | Porsche | Cars & Mobility | 2.93× | ||
| 19 | Ferrari | Cars & Mobility | 2.88× | ||
| 20 | Formula One | Sports | 2.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.51× | |
| Early Adopter Mentality | POWER | 1.45× | |
| Luxury Orientation | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.50× | |
| Creativity | OPEN | 0.56× | |
| Mindfulness | BALANCE | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Oscar Piastri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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