Oscar Piastri Audience in United States

Oscar Piastri logo

Oscar Piastri has an estimated audience of 2,062,760 people in United States. 23.7% are female, 76.3% are male, average age 33.9. Top regions: California, Texas, Florida. Top brand affinities: Riedel (glass manufacturer), Keith Stanfield, Tipsy Elves, Product design, Urban Outfitters.

The average Oscar Piastri fan in United States is 33.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Riedel (glass manufacturer), Keith Stanfield, Tipsy Elves, with strongest over-indexing on Riedel (glass manufacturer) (68.79× the country average). Demographically, the Oscar Piastri audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Oscar Piastri fans

Demographic split for Oscar Piastri audience in United States
MetricValue
Female23.7%
Male76.3%
Average age33.9
Estimated audience size2,062,760

Audience persona

The typical Oscar Piastri fan in United States is more male, around 33.9 years old, with strong Family Orientation tendencies and a notable affinity for Riedel (glass manufacturer).

Top regions in United States

Top regions ranked by reach for Oscar Piastri in United States
RegionReachAffinity
California354,4751.56×
Texas230,0091.3×
Florida183,1111.31×
New York145,8471.27×
Illinois82,6801.2×
Pennsylvania69,2931×
Georgia67,9911.07×
North Carolina67,8361.09×
New Jersey65,9171.26×
Virginia63,0981.26×
Massachusetts60,1901.48×
Washington58,7561.42×
Ohio57,1110.9×
Michigan52,3210.97×
Colorado40,7371.25×
Arizona38,8480.92×
Tennessee37,5240.91×
Indiana36,3750.97×
Maryland35,4991×
Wisconsin30,6690.99×
Minnesota30,4491.03×
Missouri29,4310.89×
Nevada27,8141.39×
Connecticut26,4761.28×
South Carolina26,3270.85×
Oregon25,8701.09×
Utah20,9961.14×
Louisiana20,2220.76×
Alabama19,7350.68×
Kentucky19,5030.75×
Oklahoma17,4670.76×
Kansas14,3370.88×
Iowa13,6590.8×
Arkansas11,6900.69×
Washington, District of Columbia10,1841.64×
New Hampshire9,9051.22×
Idaho9,5980.93×
Mississippi9,3510.55×
Hawaii9,1691.03×
Nebraska8,0970.78×
New Mexico7,5460.73×
Maine7,3000.99×
West Virginia6,7270.7×
Rhode Island6,3830.97×
Montana4,7010.82×
Delaware4,5770.8×
Vermont3,9911.1×
South Dakota3,2670.69×
Alaska2,6960.61×
North Dakota2,6050.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oscar Piastri audience
BrandAffinityCategory
Riedel (glass manufacturer)68.79×Home & Garden
Keith Stanfield15.13×Movies & TV
Tipsy Elves16.55×Shopping
Product design2.72×Business & Career
Urban Outfitters2.58×Shopping
Hammock camping8.49×Travel & Leisure
Tezz7.53×Movies & TV
Combat sport1.61×Sports
Hog Hunting3.35×Sports
UK garage5.2×Music & Radio
Pro-Ject3.72×Music & Radio
Notre Dame Fighting Irish football4.62×Sports
Home equity1.74×Home & Garden
The Devil's Rejects8.74×Movies & TV
Acoustic music3.93×Music & Radio
Goose (band)5.2×Pets & Animals
Elsword13.17×Games
Jesse Plemons2.65×Movies & TV
N1 road (South Africa)3.1×Travel & Leisure
Academy Award for Best Original Score12.37×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oscar Piastri audience
TraitClusterScore
Family OrientationCONSERVATISM2.06
Luxury OrientationPREMIUM1.9
Risk AppetiteTHRILL1.76
PatriotismCONSERVATISM1.7
Early Adopter MentalityPOWER1.45
LGBTQ+ IdentityOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Oscar Piastri
CountryShare
Australia12.9%
Netherlands10.6%
United States10.4%

See Oscar Piastri audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Oscar Piastri have in United States?

Oscar Piastri has an estimated audience of 2,062,760 people in United States, concentrated in California and Texas.

What is the gender split and age of Oscar Piastri fans?

23.7% of Oscar Piastri fans are female, 76.3% are male, with an average age of 33.9 years.

Which brands do Oscar Piastri fans like most?

Oscar Piastri fans show strongest brand affinity for Riedel (glass manufacturer) (68.79×), Keith Stanfield (15.13×), and Tipsy Elves (16.55×) over the country average.

Where do Oscar Piastri fans live in United States?

Oscar Piastri fans in United States are most concentrated in California (reach 354,475), Texas (reach 230,009), and Florida (reach 183,111). These three regions account for the largest share of the active audience.

What other brands do Oscar Piastri fans also like?

Beyond Oscar Piastri itself, the audience over-indexes on Keith Stanfield (15.13×), Tipsy Elves (16.55×), Product design (2.72×), and Urban Outfitters (2.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oscar Piastri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.