Oscar Piastri Audience in United States

Oscar Piastri logo

Oscar Piastri has an estimated audience of 2,062,760 people in United States. 23.7% are female, 76.3% are male, average age 33.9. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Charles Leclerc, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Oscar Piastri fan in United States is 33.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Charles Leclerc, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Oscar Piastri audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Oscar Piastri fans

Demographic split for Oscar Piastri audience in United States
MetricValue
Female23.7%
Male76.3%
Average age33.9
Estimated audience size2,062,760

Audience persona

The typical Oscar Piastri fan in United States is more male, around 33.9 years old, with strong Family Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Oscar Piastri in United States
RegionReachAffinity
California354,4751.56×
Texas230,0091.3×
Florida183,1111.31×
New York145,8471.27×
Illinois82,6801.2×
Pennsylvania69,2931×
Georgia67,9911.07×
North Carolina67,8361.09×
New Jersey65,9171.26×
Virginia63,0981.26×
Massachusetts60,1901.48×
Washington58,7561.42×
Ohio57,1110.9×
Michigan52,3210.97×
Colorado40,7371.25×
Arizona38,8480.92×
Tennessee37,5240.91×
Indiana36,3750.97×
Maryland35,4991×
Wisconsin30,6690.99×
Minnesota30,4491.03×
Missouri29,4310.89×
Nevada27,8141.39×
Connecticut26,4761.28×
South Carolina26,3270.85×
Oregon25,8701.09×
Utah20,9961.14×
Louisiana20,2220.76×
Alabama19,7350.68×
Kentucky19,5030.75×
Oklahoma17,4670.76×
Kansas14,3370.88×
Iowa13,6590.8×
Arkansas11,6900.69×
Washington, District of Columbia10,1841.64×
New Hampshire9,9051.22×
Idaho9,5980.93×
Mississippi9,3510.55×
Hawaii9,1691.03×
Nebraska8,0970.78×
New Mexico7,5460.73×
Maine7,3000.99×
West Virginia6,7270.7×
Rhode Island6,3830.97×
Montana4,7010.82×
Delaware4,5770.8×
Vermont3,9911.1×
South Dakota3,2670.69×
Alaska2,6960.61×
North Dakota2,6050.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oscar Piastri audience
BrandAffinityCategory
Autism Awareness19.03×Health
Charles Leclerc33.55×Sports
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Lewis Hamilton12.74×Sports
Fernando Alonso28.37×Sports
Indianapolis Motor Speedway11.59×Sports
CarGurus4.75×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
Carcare7.11×Cars & Mobility
Family car7.11×Cars & Mobility
AutoZone2.71×Cars & Mobility
Toyota Supra9.78×Cars & Mobility
Google Maps2.54×Internet & Social Media
Auto show6.33×Cars & Mobility
Kia Sportage13.17×Cars & Mobility
Porsche 9119.9×Cars & Mobility
Danica Patrick12.38×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oscar Piastri audience
TraitClusterScore
Family OrientationCONSERVATISM2.06
Luxury OrientationPREMIUM1.9
Risk AppetiteTHRILL1.76
PatriotismCONSERVATISM1.7
Early Adopter MentalityPOWER1.45
LGBTQ+ IdentityOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Oscar Piastri
CountryShare
Australia12.9%
Netherlands10.6%
United States10.4%

See Oscar Piastri audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Oscar Piastri have in United States?

Oscar Piastri has an estimated audience of 2,062,760 people in United States, concentrated in California and Texas.

What is the gender split and age of Oscar Piastri fans?

23.7% of Oscar Piastri fans are female, 76.3% are male, with an average age of 33.9 years.

Which brands do Oscar Piastri fans like most?

Oscar Piastri fans show strongest brand affinity for Autism Awareness (19.03×), Charles Leclerc (33.55×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Oscar Piastri fans live in United States?

Oscar Piastri fans in United States are most concentrated in California (reach 354,475), Texas (reach 230,009), and Florida (reach 183,111). These three regions account for the largest share of the active audience.

What other brands do Oscar Piastri fans also like?

Beyond Oscar Piastri itself, the audience over-indexes on Charles Leclerc (33.55×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oscar Piastri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.