Oscar Piastri Audience in Germany
Oscar Piastri has an estimated audience of 997,190 people in Germany. 26.7% are female, 73.3% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Carrie (novel), Hays, Kansas, Gil Ofarim, Progressive rock, Goose (band).
The average Oscar Piastri fan in Germany is 35.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Carrie (novel), Hays, Kansas, Gil Ofarim, with strongest over-indexing on Carrie (novel) (14.02× the country average). Demographically, the Oscar Piastri audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Motorsport
Demographics of Oscar Piastri fans
| Metric | Value |
|---|---|
| Female | 26.7% |
| Male | 73.3% |
| Average age | 35.9 |
| Estimated audience size | 997,190 |
Audience persona
The typical Oscar Piastri fan in Germany is more male, around 35.9 years old, with strong Sports Activity tendencies and a notable affinity for Carrie (novel).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 262,077 | 1.21× |
| Bayern | 181,987 | 1.14× |
| Baden-Württemberg | 167,009 | 1.23× |
| Niedersachsen | 103,152 | 1.07× |
| Hessen | 84,155 | 1.11× |
| Rheinland-Pfalz | 58,726 | 1.18× |
| Sachsen | 51,492 | 1.06× |
| Berlin | 42,684 | 0.96× |
| Schleswig-Holstein | 34,033 | 0.95× |
| Brandenburg | 25,900 | 0.84× |
| Thüringen | 24,293 | 0.96× |
| Hamburg | 21,936 | 0.98× |
| Sachsen-Anhalt | 21,619 | 0.84× |
| Mecklenburg-Vorpommern | 15,582 | 0.82× |
| Saarland | 10,784 | 0.88× |
| Bremen | 6,542 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carrie (novel) | 14.02× | Literature |
| Hays, Kansas | 8.98× | Travel & Leisure |
| Gil Ofarim | 1.58× | Music & Radio |
| Progressive rock | 1.76× | Music & Radio |
| Goose (band) | 9.56× | Pets & Animals |
| Groningen | 5.09× | Travel & Leisure |
| Handmade Gifts | 1.58× | Kids & Family |
| Building insulation | 3.3× | Home & Garden |
| Hypertext | 2.22× | Technology & Electronics |
| Google Analytics | 1.92× | Internet & Social Media |
| Alaska | 2.65× | Travel & Leisure |
| Icon (magazine) | 1.84× | Arts & Culture |
| Home Delivery | 1.98× | Food & Beverages |
| Acoustic music | 2.59× | Music & Radio |
| Buddy – The Buddy Holly Story | 3.07× | Music & Radio |
| Hammock camping | 4.5× | Travel & Leisure |
| Graham Greene (actor) | 2.46× | |
| Loincloth | 1.78× | Fashion & Accessoires |
| Haugesund | 4.23× | Travel & Leisure |
| Hundertwasserhaus | 3.33× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.39 |
| Early Adopter Mentality | POWER | 1.35 |
| Patriotism | CONSERVATISM | 1.34 |
| Risk Appetite | THRILL | 1.33 |
| Luxury Orientation | PREMIUM | 1.31 |
| Sustainability | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 12.9% |
| Netherlands | 10.6% |
| United States | 10.4% |
See Oscar Piastri audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does Oscar Piastri have in Germany?
Oscar Piastri has an estimated audience of 997,190 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oscar Piastri fans?
26.7% of Oscar Piastri fans are female, 73.3% are male, with an average age of 35.9 years.
Which brands do Oscar Piastri fans like most?
Oscar Piastri fans show strongest brand affinity for Carrie (novel) (14.02×), Hays, Kansas (8.98×), and Gil Ofarim (1.58×) over the country average.
Where do Oscar Piastri fans live in Germany?
Oscar Piastri fans in Germany are most concentrated in Nordrhein-Westfalen (reach 262,077), Bayern (reach 181,987), and Baden-Württemberg (reach 167,009). These three regions account for the largest share of the active audience.
What other brands do Oscar Piastri fans also like?
Beyond Oscar Piastri itself, the audience over-indexes on Hays, Kansas (8.98×), Gil Ofarim (1.58×), Progressive rock (1.76×), and Goose (band) (9.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oscar Piastri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.