A data profile of the people who buy, follow and care about South East Queensland in Australia — modelled from more than twelve digital signal sources. South East Queensland has an estimated audience of 2,865,946 people in Australia.
South East Queensland has an estimated audience of 2,865,946 people in Australia. 59.1% are female, 40.9% are male, average age 41.8. Top brand affinities: Public security.
Top brand affinities include Public security, with strongest over-indexing on Public security (1.6× the country average).
Demographically, the South East Queensland audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
The typical South East Queensland fan in Australia is more female, around 41.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Public security.
The key figures that characterise the South East Queensland profile in Australia.
59.1% are female, 40.9% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 41.8 |
| Estimated audience size | 2,865,946 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide South East Queensland audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 96.2% |
| United States | 1.7% |
| United Kingdom | 0.9% |
The strongest cross-interests of the South East Queensland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public security | Politics & Society | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.04× | |
| Spirituality | BALANCE | 1.01× | |
| Design Affinity | PREMIUM | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.53× | |
| Design Affinity | PREMIUM | 0.80× | |
| Spirituality | BALANCE | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for South East Queensland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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