A data profile of the people who buy, follow and care about TattsLotto in Australia — modelled from more than twelve digital signal sources. TattsLotto has an estimated audience of 2,252,767 people in Australia.
TattsLotto has an estimated audience of 2,252,767 people in Australia. 57.6% are female, 42.4% are male, average age 46.1. Top brand affinities: Powerball, Keno, Australia Post, Casino, Aldi.
Top brand affinities include Powerball, Keno, Australia Post, with strongest over-indexing on Powerball (19.09× the country average).
Demographically, the TattsLotto audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical TattsLotto fan in Australia is more female, around 46.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Powerball.
The key figures that characterise the TattsLotto profile in Australia.
57.6% are female, 42.4% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 46.1 |
| Estimated audience size | 2,252,767 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 14% | |
| 40-49 | 20% | |
| 50+ | 42% |
of the worldwide TattsLotto audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 98.3% |
| United States | 0.8% |
| United Kingdom | 0.2% |
The strongest cross-interests of the TattsLotto audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Powerball | Games | 19.09× | ||
| 02 | Keno | Games | 18.99× | ||
| 03 | ShopBack | Shopping | 5.38× | ||
| 04 | Legally Blonde | Movies & TV | 3.89× | ||
| 05 | Good Will Hunting | Movies & TV | 3.56× | ||
| 06 | Alexandra Daddario | Movies & TV | 3.08× | ||
| 07 | Margot Robbie | Movies & TV | 2.70× | ||
| 08 | Jason Bateman | Movies & TV | 2.67× | ||
| 09 | Casino | Games | 2.61× | ||
| 10 | Casino games | Games | 2.26× | ||
| 11 | Jason Momoa | Movies & TV | 2.26× | ||
| 12 | AC/DC | Music & Radio | 2.05× | ||
| 13 | Lottery | Games | 1.92× | ||
| 14 | Wikipedia | Internet & Social Media | 1.91× | ||
| 15 | Ladbrokes | Games | 1.74× | ||
| 16 | Australia Post | Business & Career | 1.61× | ||
| 17 | Tabloid (newspaper format) | Literature | 1.56× | ||
| 18 | ABC | Movies & TV | 1.55× | ||
| 19 | Aldi | Shopping | 1.53× | ||
| 20 | Microwave oven | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.19× | |
| Urban Lifestyle | OPEN | 1.14× | |
| Extroversion | THRILL | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Pet Ownership | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for TattsLotto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.