A data profile of the people who buy, follow and care about Facebook in Belgium — modelled from more than twelve digital signal sources. Facebook has an estimated audience of 4,193,672 people in Belgium.
The average Facebook fan in Belgium is 43.7 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Liege, East Flanders.
Demographically, the Facebook audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Travelling, Pet Ownership.
The key figures that characterise the Facebook profile in Belgium.
52.4% are female, 47.6% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 43.7 |
| Estimated audience size | 4,193,672 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 33% |
of the worldwide Facebook audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 9.3% |
| China | 3.4% |
| Japan | 2.0% |
Where the Facebook audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hainaut | ~600K | 1.27× | |
| 02 | Province of Namur | ~200K | 1.23× | |
| 03 | Luxembourg | ~100K | 1.23× | |
| 04 | Liege | ~400K | 1.20× | |
| 05 | West Flanders | ~400K | 1.03× | |
| 06 | East Flanders | ~400K | 0.93× | |
| 07 | Walloon Brabant | ~100K | 0.93× | |
| 08 | Limburg | ~200K | 0.86× | |
| 09 | Flemish Brabant | ~300K | 0.84× | |
| 10 | Brussels | ~200K | 0.75× | |
| 11 | Antwerp | ~300K | 0.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.76× | |
| Pet Ownership | JOY | 0.72× | |
| Social Media Usage | JOY | 0.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.46× | |
| Patriotism | CONSERVATISM | 0.63× | |
| Design Affinity | PREMIUM | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.