A data profile of the people who buy, follow and care about Pluxee in Belgium — modelled from more than twelve digital signal sources. Pluxee has an estimated audience of 1,267,444 people in Belgium.
The average Pluxee fan in Belgium is 45.3 years old, more male, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, Flemish Brabant.
Top brand affinities include Beşiktaş J.K., Fenerbahçe S.K., Trabzonspor, with strongest over-indexing on Beşiktaş J.K. (9.11× the country average).
Demographically, the Pluxee audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Career Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Pluxee fan in Belgium is more male, around 45.3 years old, with strong Career Orientation tendencies and a notable affinity for Beşiktaş J.K..
The key figures that characterise the Pluxee profile in Belgium.
41.0% are female, 59.0% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 45.3 |
| Estimated audience size | 1,267,444 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 39% |
Where the Pluxee audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~100K | 1.28× | |
| 02 | East Flanders | ~200K | 1.17× | |
| 03 | Flemish Brabant | ~100K | 1.08× | |
| 04 | Antwerp | ~100K | 1.05× | |
| 05 | West Flanders | ~100K | 1.03× | |
| 06 | Limburg | ~60K | 0.99× | |
| 07 | Walloon Brabant | ~30K | 0.99× | |
| 08 | Liege | ~100K | 0.94× | |
| 09 | Hainaut | ~100K | 0.88× | |
| 10 | Province of Namur | ~50K | 0.88× | |
| 11 | Luxembourg | ~20K | 0.74× |
The strongest cross-interests of the Pluxee audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beşiktaş J.K. | Sports | 9.11× | ||
| 02 | Douwe Egberts | Food & Beverages | 8.05× | ||
| 03 | Süper Lig | Sports | 7.57× | ||
| 04 | TRT Haber | Movies & TV | 7.42× | ||
| 05 | Fenerbahçe S.K. | Sports | 7.38× | ||
| 06 | Kanal D | Movies & TV | 6.67× | ||
| 07 | Trabzonspor | Sports | 6.27× | ||
| 08 | KTM | Cars & Mobility | 3.32× | ||
| 09 | Turkish Airlines | Travel & Leisure | 3.27× | ||
| 10 | Nestlé | Food & Beverages | 2.78× | ||
| 11 | Randstad | Business & Career | 2.52× | ||
| 12 | Philips | Technology & Electronics | 2.52× | ||
| 13 | Stradivarius | Shopping | 2.06× | ||
| 14 | Grilling | Food & Beverages | 1.92× | ||
| 15 | Indeed.com | Business & Career | 1.91× | ||
| 16 | Street food | Food & Beverages | 1.90× | ||
| 17 | Uniqlo | Shopping | 1.73× | ||
| 18 | Custom motorcycle | Cars & Mobility | 1.70× | ||
| 19 | Kitchenware | Home & Garden | 1.68× | ||
| 20 | Child development | Business & Career | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.77× | |
| Patriotism | CONSERVATISM | 1.44× | |
| Convenience Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.86× | |
| Pet Ownership | JOY | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Pluxee's target market in Belgium covers an estimated 1,267,444 people, concentrated in East Flanders and Antwerp.
41.0% of the Pluxee audience are female, 59.0% are male, with an average age of 45.3 years.
Pluxee fans show strongest brand affinity for Beşiktaş J.K. (9.11×), Fenerbahçe S.K. (7.38×), and Trabzonspor (6.27×) over the country average.
Pluxee fans in Belgium are most concentrated in East Flanders (reach ~200K), Antwerp (reach ~100K), and Flemish Brabant (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Pluxee itself, the audience over-indexes on Fenerbahçe S.K. (7.38×), Trabzonspor (6.27×), Süper Lig (7.57×), and Douwe Egberts (8.05×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Pluxee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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