A data profile of the people who buy, follow and care about Raye in Belgium — modelled from more than twelve digital signal sources. Raye has an estimated audience of 141,894 people in Belgium.
The average Raye fan in Belgium is 32.1 years old, balanced, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Flemish Brabant.
Top brand affinities include Shopping and fashion, Muse (band), Contemporary R&B, with strongest over-indexing on Shopping and fashion (1.6× the country average).
Demographically, the Raye audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Raye fan in Belgium is balanced, around 32.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Raye profile in Belgium.
52.3% are female, 47.7% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 32.1 |
| Estimated audience size | 141,894 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 28% | |
| 30-39 | 12% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Raye audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 26.0% |
| United Kingdom | 17.2% |
| Germany | 8.6% |
Where the Raye audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~20K | 1.50× | |
| 02 | Limburg | ~9K | 1.42× | |
| 03 | Flemish Brabant | ~20K | 1.41× | |
| 04 | Brussels | ~10K | 1.36× | |
| 05 | East Flanders | ~20K | 1.31× | |
| 06 | West Flanders | ~10K | 1.06× | |
| 07 | Walloon Brabant | ~3K | 0.83× | |
| 08 | Luxembourg | ~3K | 0.81× | |
| 09 | Province of Namur | ~5K | 0.75× | |
| 10 | Liege | ~9K | 0.72× | |
| 11 | Hainaut | ~10K | 0.65× |
The strongest cross-interests of the Raye audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Muse (band) | Music & Radio | 12.84× | ||
| 02 | Avicii | Music & Radio | 8.59× | ||
| 03 | Better Call Saul | Movies & TV | 8.56× | ||
| 04 | Ice Cube | Music & Radio | 8.49× | ||
| 05 | Deep Purple | Music & Radio | 8.39× | ||
| 06 | The Breakfast Club | Movies & TV | 6.68× | ||
| 07 | Old-school hip hop | Music & Radio | 6.54× | ||
| 08 | Tom Hardy | Movies & TV | 5.43× | ||
| 09 | Sweepstakes | Games | 5.13× | ||
| 10 | NBA playoffs | Sports | 4.31× | ||
| 11 | Foot Locker | Shopping | 3.79× | ||
| 12 | Uniqlo | Shopping | 3.60× | ||
| 13 | Contemporary R&B | Music & Radio | 3.45× | ||
| 14 | Nigeria | Travel & Leisure | 3.31× | ||
| 15 | Afrobeat | Music & Radio | 2.98× | ||
| 16 | Arsenal F.C. | Sports | 2.48× | ||
| 17 | Michael Jackson | Music & Radio | 2.38× | ||
| 18 | KV Mechelen | Sports | 2.04× | ||
| 19 | House music | Music & Radio | 1.78× | ||
| 20 | Shopping and fashion | Shopping | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.54× | |
| Risk Appetite | THRILL | 1.45× | |
| Urban Lifestyle | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.54× | |
| Creativity | OPEN | 0.65× | |
| DIY Mentality | THRILL | 0.69× |
Raye has an estimated audience of 141,894 people in Belgium, concentrated in Antwerp and East Flanders.
52.3% of Raye fans are female, 47.7% are male, with an average age of 32.1 years.
Raye fans show strongest brand affinity for Shopping and fashion (1.6×), Muse (band) (12.84×), and Contemporary R&B (3.45×) over the country average.
Raye fans in Belgium are most concentrated in Antwerp (reach ~20K), East Flanders (reach ~20K), and Flemish Brabant (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Raye itself, the audience over-indexes on Muse (band) (12.84×), Contemporary R&B (3.45×), Uniqlo (3.6×), and Better Call Saul (8.56×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Raye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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