A data profile of the people who buy, follow and care about Raye in Portugal — modelled from more than twelve digital signal sources. Raye has an estimated audience of 43,075 people in Portugal.
The average Raye fan in Portugal is 28.3 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Local news, Uncharted, Peaky Blinders (TV series), with strongest over-indexing on Local news (5.53× the country average).
Demographically, the Raye audience skews balanced with an average age of 28.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Raye fan in Portugal is balanced, around 28.3 years old, with strong Career Orientation tendencies and a notable affinity for Local news.
The key figures that characterise the Raye profile in Portugal.
45.6% are female, 54.4% are male, average age 28.3.
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 28.3 |
| Estimated audience size | 43,075 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 27% | |
| 30-39 | 19% | |
| 40-49 | 8% | |
| 50+ | 1% |
of the worldwide Raye audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 26.0% |
| United Kingdom | 17.2% |
| Germany | 8.6% |
Where the Raye audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~20K | 1.80× | |
| 02 | Porto District | ~10K | 1.48× | |
| 03 | Santarém District | ~3K | 1.48× | |
| 04 | Setúbal District | ~6K | 1.35× | |
| 05 | Faro District | ~4K | 1.28× | |
| 06 | Braga District | ~5K | 1.18× | |
| 07 | Coimbra District | ~2K | 1.13× | |
| 08 | Aveiro District | ~4K | 1.10× | |
| 09 | Leiria District | ~2K | 1.05× | |
| 10 | Madeira | ~1K | 1.05× | |
| 11 | Castelo Branco District | <1K | 0.95× | |
| 12 | Évora District | <1K | 0.94× | |
| 13 | Guarda District | <1K | 0.94× | |
| 14 | Bragança District | <1K | 0.94× | |
| 15 | Viana do Castelo District | ~1K | 0.93× | |
| 16 | Vila Real District | <1K | 0.93× | |
| 17 | Beja District | <1K | 0.93× | |
| 18 | Portalegre District | <1K | 0.93× | |
| 19 | Viseu District | ~1K | 0.92× | |
| 20 | Azores | ~1K | 0.90× |
The strongest cross-interests of the Raye audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Uncharted | Games | 14.39× | ||
| 02 | Sam Smith | Music & Radio | 14.11× | ||
| 03 | Better Call Saul | Movies & TV | 6.99× | ||
| 04 | Peaky Blinders (TV series) | Movies & TV | 6.45× | ||
| 05 | Harry Styles | Music & Radio | 5.72× | ||
| 06 | Local news | News | 5.53× | ||
| 07 | Nina Dobrev | Movies & TV | 5.53× | ||
| 08 | Blake Lively | Movies & TV | 5.42× | ||
| 09 | Gal Gadot | Fashion & Accessoires | 5.26× | ||
| 10 | Indoor cycling | Sports | 4.38× | ||
| 11 | Primavera Sound | Music & Radio | 4.17× | ||
| 12 | Tomorrowland | Music & Radio | 4.11× | ||
| 13 | NBA playoffs | Sports | 3.97× | ||
| 14 | Taylor Swift | Music & Radio | 2.81× | ||
| 15 | Twitch | Games | 2.14× | ||
| 16 | Jazz fusion | Music & Radio | 2.14× | ||
| 17 | Snapchat | Internet & Social Media | 2.11× | ||
| 18 | FC Bayern Munich | Sports | 2.02× | ||
| 19 | BP | Cars & Mobility | 1.96× | ||
| 20 | Brazil national football team | Sports | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.35× | |
| Early Adopter Mentality | POWER | 1.35× | |
| Sports Activity | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.53× | |
| Family Orientation | CONSERVATISM | 0.58× | |
| Creativity | OPEN | 0.63× |
Raye has an estimated audience of 43,075 people in Portugal, concentrated in Lisbon District and Porto District.
45.6% of Raye fans are female, 54.4% are male, with an average age of 28.3 years.
Raye fans show strongest brand affinity for Local news (5.53×), Uncharted (14.39×), and Peaky Blinders (TV series) (6.45×) over the country average.
Raye fans in Portugal are most concentrated in Lisbon District (reach ~20K), Porto District (reach ~10K), and Setúbal District (reach ~6K). These three regions account for the largest share of the active audience.
Beyond Raye itself, the audience over-indexes on Uncharted (14.39×), Peaky Blinders (TV series) (6.45×), Sam Smith (14.11×), and BP (1.96×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Raye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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