A data profile of the people who buy, follow and care about Raye in Malaysia — modelled from more than twelve digital signal sources. Raye has an estimated audience of 38,046 people in Malaysia.
The average Raye fan in Malaysia is 29.0 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Arctic Monkeys, Google Drive, Sports betting, with strongest over-indexing on Arctic Monkeys (42.68× the country average).
Demographically, the Raye audience skews balanced with an average age of 29.0, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Raye fan in Malaysia is balanced, around 29.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Arctic Monkeys.
The key figures that characterise the Raye profile in Malaysia.
46.6% are female, 53.4% are male, average age 29.0.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 29.0 |
| Estimated audience size | 38,046 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 28% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 3% |
of the worldwide Raye audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 26.0% |
| United Kingdom | 17.2% |
| Germany | 8.6% |
Where the Raye audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~10K | 1.66× | |
| 02 | Selangor | ~20K | 1.59× | |
| 03 | Sarawak | ~3K | 1.07× | |
| 04 | Labuan | <1K | 1.06× | |
| 05 | Sabah | ~3K | 1.00× | |
| 06 | Perlis | <1K | 1.00× | |
| 07 | Penang | ~2K | 0.99× | |
| 08 | Putrajaya | <1K | 0.98× | |
| 09 | Johor | ~5K | 0.97× | |
| 10 | Negeri Sembilan | ~2K | 0.97× | |
| 11 | Perak | ~3K | 0.95× | |
| 12 | Terengganu | ~2K | 0.94× | |
| 13 | Malacca | ~1K | 0.94× | |
| 14 | Pahang | ~2K | 0.92× | |
| 15 | Kelantan | ~2K | 0.92× | |
| 16 | Kedah | ~2K | 0.91× |
The strongest cross-interests of the Raye audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arctic Monkeys | Music & Radio | 42.68× | ||
| 02 | British Airways | Travel & Leisure | 11.46× | ||
| 03 | PGA Championship | Sports | 9.34× | ||
| 04 | Indoor cycling | Sports | 8.55× | ||
| 05 | David Beckham | Sports | 8.50× | ||
| 06 | Kate Winslet | Movies & TV | 8.41× | ||
| 07 | Livemusic | Music & Radio | 7.89× | ||
| 08 | Sports betting | Games | 7.87× | ||
| 09 | FA Cup | Sports | 6.44× | ||
| 10 | Atlético Madrid | Sports | 6.10× | ||
| 11 | Inter Milan | Sports | 5.01× | ||
| 12 | Epic Games | Games | 4.67× | ||
| 13 | Google Drive | Technology & Electronics | 4.19× | ||
| 14 | Sports Direct | Fashion & Accessoires | 3.93× | ||
| 15 | Vintage clothing | Fashion & Accessoires | 3.35× | ||
| 16 | Manchester City F.C. | Sports | 3.08× | ||
| 17 | YouTube Music | Internet & Social Media | 2.67× | ||
| 18 | FIFA World Cup | Sports | 2.27× | ||
| 19 | Premier League | Sports | 2.03× | ||
| 20 | Politics | Politics & Society | 1.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.10× | |
| Sustainability | BALANCE | 1.54× | |
| Mindfulness | BALANCE | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.28× | |
| Community Orientation | OPEN | 0.40× | |
| Tradition | CONSERVATISM | 0.44× |
Raye has an estimated audience of 38,046 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
46.6% of Raye fans are female, 53.4% are male, with an average age of 29.0 years.
Raye fans show strongest brand affinity for Arctic Monkeys (42.68×), Google Drive (4.19×), and Sports betting (7.87×) over the country average.
Raye fans in Malaysia are most concentrated in Selangor (reach ~20K), Kuala Lumpur (reach ~10K), and Johor (reach ~5K). These three regions account for the largest share of the active audience.
Beyond Raye itself, the audience over-indexes on Google Drive (4.19×), Sports betting (7.87×), Livemusic (7.89×), and FIFA World Cup (2.27×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Raye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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