A data profile of the people who buy, follow and care about Sanrio Puroland in Belgium — modelled from more than twelve digital signal sources. Sanrio Puroland has an estimated audience of 5,698 people in Belgium.
The average Sanrio Puroland fan in Belgium is 26.5 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, Hainaut.
Top brand affinities include Tokyo, Twitch, Anime and manga fandom, with strongest over-indexing on Tokyo (5.56× the country average).
Demographically, the Sanrio Puroland audience skews more female with an average age of 26.5, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Sanrio Puroland fan in Belgium is more female, around 26.5 years old, with strong Social Media Usage tendencies and a notable affinity for Tokyo.
The key figures that characterise the Sanrio Puroland profile in Belgium.
70.4% are female, 29.6% are male, average age 26.5.
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 26.5 |
| Estimated audience size | 5,698 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 53% | |
| 20-29 | 26% | |
| 30-39 | 13% | |
| 40-49 | 8% | |
| 50+ | 0% |
of the worldwide Sanrio Puroland audience comes from Belgium.
| Country | Share |
|---|---|
| Japan | 77.6% |
| United States | 7.0% |
| Taiwan | 3.4% |
Where the Sanrio Puroland audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | <1K | 1.09× | |
| 02 | Luxembourg | <1K | 1.06× | |
| 03 | Flemish Brabant | <1K | 1.05× | |
| 04 | Walloon Brabant | <1K | 1.04× | |
| 05 | Province of Namur | <1K | 0.99× | |
| 06 | Limburg | <1K | 0.99× | |
| 07 | East Flanders | <1K | 0.97× | |
| 08 | Liege | <1K | 0.97× | |
| 09 | Antwerp | <1K | 0.94× | |
| 10 | Hainaut | <1K | 0.94× | |
| 11 | West Flanders | <1K | 0.94× |
The strongest cross-interests of the Sanrio Puroland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Webtoon | Internet & Social Media | 6.46× | ||
| 02 | Tokyo | Travel & Leisure | 5.56× | ||
| 03 | Farfetch | Shopping | 5.42× | ||
| 04 | BTS | Music & Radio | 4.61× | ||
| 05 | Otaku | Literature | 4.31× | ||
| 06 | Webcomic | Literature | 4.02× | ||
| 07 | Anime and manga fandom | Literature | 3.83× | ||
| 08 | Indie pop | Music & Radio | 3.65× | ||
| 09 | Anime convention | Literature | 3.44× | ||
| 10 | Ariana Grande | Music & Radio | 3.25× | ||
| 11 | Bestseller | Literature | 3.22× | ||
| 12 | Bookselling | Literature | 2.89× | ||
| 13 | Bass guitar | Music & Radio | 2.83× | ||
| 14 | Romance film | Movies & TV | 2.82× | ||
| 15 | Twitch | Games | 2.77× | ||
| 16 | Manga | Literature | 2.57× | ||
| 17 | Adventure game | Games | 2.35× | ||
| 18 | Comics | Literature | 2.07× | ||
| 19 | Fiction books | Literature | 2.06× | ||
| 20 | Blues music | Music & Radio | 1.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 2.77× | |
| Urban Lifestyle | OPEN | 2.13× | |
| Pet Ownership | JOY | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.20× | |
| Family Orientation | CONSERVATISM | 0.20× | |
| Sports Activity | POWER | 0.21× |
Sanrio Puroland has an estimated audience of 5,698 people in Belgium, concentrated in East Flanders and Antwerp.
70.4% of Sanrio Puroland fans are female, 29.6% are male, with an average age of 26.5 years.
Sanrio Puroland fans show strongest brand affinity for Tokyo (5.56×), Twitch (2.77×), and Anime and manga fandom (3.83×) over the country average.
Sanrio Puroland fans in Belgium are most concentrated in East Flanders (reach <1K), Antwerp (reach <1K), and Hainaut (reach <1K). These three regions account for the largest share of the active audience.
Beyond Sanrio Puroland itself, the audience over-indexes on Twitch (2.77×), Anime and manga fandom (3.83×), Otaku (4.31×), and Blues music (1.86×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Sanrio Puroland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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