A data profile of the people who buy, follow and care about Sanrio Puroland in Indonesia — modelled from more than twelve digital signal sources. Sanrio Puroland has an estimated audience of 34,889 people in Indonesia.
Sanrio Puroland has an estimated audience of 34,889 people in Indonesia. 71.2% are female, 28.8% are male, average age 30.0. Top brand affinities: Traveloka, Kebaya, Allkpop, Astro (Malaysian satellite television), FamilyMart.
Top brand affinities include Traveloka, Kebaya, Allkpop, with strongest over-indexing on Traveloka (2.1× the country average).
Demographically, the Sanrio Puroland audience skews more female with an average age of 30.0, and over-indexes on personality traits such as Travelling, Price Sensitivity.
The typical Sanrio Puroland fan in Indonesia is more female, around 30.0 years old, with strong Travelling tendencies and a notable affinity for Traveloka.
The key figures that characterise the Sanrio Puroland profile in Indonesia.
71.2% are female, 28.8% are male, average age 30.0.
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 30.0 |
| Estimated audience size | 34,889 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 36% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 4% |
of the worldwide Sanrio Puroland audience comes from Indonesia.
| Country | Share |
|---|---|
| Japan | 77.6% |
| United States | 7.0% |
| Taiwan | 3.4% |
The strongest cross-interests of the Sanrio Puroland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital art | Arts & Culture | 2.51× | ||
| 02 | 2NE1 | Music & Radio | 2.24× | ||
| 03 | Astro (Malaysian satellite television) | Movies & TV | 2.21× | ||
| 04 | TV1 (Malaysia) | Movies & TV | 2.17× | ||
| 05 | Traveloka | Travel & Leisure | 2.10× | ||
| 06 | Kementerian Kesihatan Malaysia | Politics & Society | 2.09× | ||
| 07 | Beşiktaş J.K. | Sports | 2.07× | ||
| 08 | Allkpop | Music & Radio | 2.06× | ||
| 09 | 7-Eleven | Shopping | 2.06× | ||
| 10 | Shinee | Music & Radio | 2.04× | ||
| 11 | Self-love | Health | 1.99× | ||
| 12 | Scholarship | Kids & Family | 1.97× | ||
| 13 | CIMB | Business & Career | 1.95× | ||
| 14 | FamilyMart | Shopping | 1.93× | ||
| 15 | Maybank | Business & Career | 1.92× | ||
| 16 | Powdered milk | Kids & Family | 1.91× | ||
| 17 | Sewing machine | Home & Garden | 1.69× | ||
| 18 | Kebaya | Fashion & Accessoires | 1.65× | ||
| 19 | Garuda Indonesia | Travel & Leisure | 1.59× | ||
| 20 | Primary school | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.27× | |
| Price Sensitivity | PREMIUM | 0.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.42× | |
| Travelling | THRILL | 1.27× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Sanrio Puroland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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