Rascasse Audience Intelligence

Avatar: The Last Airbender Viewer Demographics in United States

Avatar: The Last Airbender has an estimated audience of 4M people in United States.

#24among Animation in United States
#336among movies & series in United States#968in Movies & TV

The average Avatar: The Last Airbender fan in United States is 35.0 years old, balanced, and lives primarily in California.

By number of fans, Avatar: The Last Airbender ranks #25 among the 819 objects in Animation in United States — 1.7× the group median.

Women make up 52.2% of the fan base, 2.0 percentage points fewer than the group average.

Compared with the other 818 objects in Animation, Avatar: The Last Airbender fans stand out for their interest in Sylvester Stallone, Graphic novel and Web server.

Interest is seasonal: February, March and April account for 38% of the year's searches, September is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Monsters, Dumbo, Shrek, with strongest over-indexing on Monsters (3.8× the country average).

Demographically, the Avatar: The Last Airbender audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

The typical Avatar: The Last Airbender fan in United States is balanced, around 35.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Monsters.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4M
in United States
Gender
52.2%♀
47.8% male
Age
35.0
average years
Country rank
#8185
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Avatar: The Last Airbender viewers

52.2% are female, 47.8% are male, average age 35.0.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Avatar: The Last Airbender audience in United States
MetricValue
Female52.2%
Male47.8%
Average age35.0
Estimated audience size4M
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Avatar: The Last Airbender audience in United States
Age bracketShare%
16-2433%
25-3423%
35-4417%
45-5414%
55+13%
Fig. 04

Worldwide distribution

51.8%

of the worldwide Avatar: The Last Airbender audience comes from United States.

Worldwide audience distribution share by country for Avatar: The Last Airbender
CountryShare
United States51.8%
United Kingdom6.0%
India5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Avatar: The Last Airbender fans by region: top regions in United States
#RegionReachAffinity×
01Utah~60K1.63×
02Idaho~30K1.28×
03Alaska~10K1.21×
04Washington~100K1.19×
05Oregon~60K1.17×
06Oklahoma~60K1.16×
07California~500K1.12×
08New Mexico~30K1.12×
09Arkansas~40K1.09×
10Colorado~70K1.08×
11Texas~300K1.07×
12Georgia~100K1.07×
13Arizona~90K1.04×
14Indiana~80K1.03×
15Missouri~80K1.03×
16Hawaii~20K1.03×
17Michigan~100K1.02×
18Virginia~100K1.02×
19Kentucky~50K1.01×
20Nevada~40K1.01×
21North Carolina~100K1.00×
22Kansas~40K1.00×
23Maryland~70K0.99×
24Pennsylvania~200K0.98×
25Montana~10K0.98×
26Ohio~100K0.97×
27Wyoming~7K0.97×
28Tennessee~80K0.96×
29Minnesota~70K0.96×
30New Jersey~100K0.95×
31Alabama~60K0.95×
32Nebraska~20K0.95×
33New York~200K0.94×
34Massachusetts~80K0.94×
35Connecticut~40K0.94×
36Illinois~100K0.93×
37South Carolina~60K0.93×
38Rhode Island~10K0.92×
39South Dakota~10K0.92×
40Florida~200K0.91×
41North Dakota~9K0.91×
42Iowa~30K0.90×
43Louisiana~50K0.89×
44West Virginia~20K0.89×
45Maine~10K0.89×
46Delaware~10K0.89×
47Wisconsin~60K0.88×
48Mississippi~30K0.88×
49Vermont~7K0.86×
50New Hampshire~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Avatar: The Last Airbender, United States
0.84×1.00×1.63×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Avatar: The Last Airbender audience vs. the country average
#·InterestCategoryAffinity×
01MonstersMovies & TV3.80×
02DumboMovies & TV3.72×
03ShrekMovies & TV3.61×
04ZootopiaMovies & TV3.47×
05Sylvester StalloneMovies & TV3.11×
06Graphic novelLiterature2.94×
07Scooby-DooMovies & TV2.41×
08PokémonGames2.38×
09Web serverTechnology & Electronics2.37×
10Anime and manga fandomLiterature2.23×
11Digital artArts & Culture1.98×
12SupermanMovies & TV1.93×
13Ariana GrandeMusic & Radio1.85×
14ComicsLiterature1.81×
15GameStopGames1.81×
16Anne HathawayMovies & TV1.79×
17Mobile gameGames1.74×
18MangaLiterature1.62×
19Science fiction moviesMovies & TV1.53×
20Fiction booksLiterature1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Avatar: The Last Airbender audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Avatar: The Last Airbender audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.21×
ExtroversionTHRILL1.20×
PatriotismCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Avatar: The Last Airbender audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
Family OrientationCONSERVATISM0.89×
CreativityOPEN0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Animation audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Avatar: The Last Airbender over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/avatar-the-last-airbender-10001505” · Methodology