Rascasse Audience Intelligence

Porcelanosa Target Market in Brazil

A data profile of the people who buy, follow and care about Porcelanosa in Brazil — modelled from more than twelve digital signal sources. Porcelanosa has an estimated audience of 21,614 people in Brazil.

#4324among Brand in Brazil#1523in Home & Garden

The average Porcelanosa fan in Brazil is 41.6 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Porcelanosa profile in Brazil.

Audience size
22K
in Brazil
Gender
55.9%♀
44.1% male
Age
41.6
average years
Country rank
#44016
Brand in Brazil
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Porcelanosa

55.9% are female, 44.1% are male, average age 41.6.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Porcelanosa audience in Brazil
MetricValue
Female55.9%
Male44.1%
Average age41.6
Estimated audience size21,614
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Porcelanosa audience in Brazil
Age bracketShare%
16-1916%
20-2917%
30-3918%
40-4922%
50+26%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Porcelanosa audience comes from Brazil.

Worldwide audience distribution share by country for Porcelanosa
CountryShare
Spain22.4%
United States17.6%
United Kingdom15.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Porcelanosa audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Porcelanosa customers by region in Brazil
#RegionReachAffinity×
01Paraná~1K1.06×
02Sergipe<1K1.06×
03Santa Catarina~1K1.05×
04Piauí<1K1.05×
05Tocantins<1K1.04×
06Roraima<1K1.04×
07São Paulo~6K1.03×
08Mato Grosso do Sul<1K1.02×
09Rondônia<1K1.02×
10Rio Grande do Norte<1K1.01×
11Alagoas<1K1.01×
12Amapá<1K1.01×
13Acre<1K1.01×
14Paraíba<1K0.99×
15Amazonas<1K0.99×
16Federal District<1K0.98×
17Maranhão<1K0.97×
18Espírito Santo<1K0.97×
19Mato Grosso<1K0.97×
20Pernambuco<1K0.96×
21Rio Grande do Sul~1K0.95×
22Pará<1K0.95×
23Ceará<1K0.93×
24Goiás<1K0.93×
25Rio de Janeiro~2K0.91×
26Bahia~1K0.91×
27Minas Gerais~2K0.87×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Porcelanosa audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Porcelanosa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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