Popularity ranking · Brazil

The 100 most popular Events in Brazil

This curated ranking covers the 100 largest events in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 3.1k events tracked in Brazil, the 100 ranked here account for the largest measured audience reach. FIFA World Cup, UEFA Champions League and Formula One lead the list with a combined estimated audience of 67M people. Across all 100 entries the average audience size is 3.2M, and the largest, FIFA World Cup, reaches around 30M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each event, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Major League Soccer 959k 32.9 25.8% Soccer
52 Miami Masters 946k 58.6 43.4% Tennis
53 Super Bowl 944k 32.0 34.3% American football
54 Campeonato Brasileiro Série C 932k 35.6 23.8% Soccer
55 World Surf League 890k 32.4 37.3% Surfing
56 Lifest 873k 44.5 69.8% Music festival
57 Dakar Rally 872k 46.3 38.6% Motorsport
58 National Women's Soccer League 855k 33.1 56.4% Soccer
59 PGA Tour 841k 38.4 25.9% Golf
60 2. Bundesliga 815k 32.8 31.9% Soccer
61 Oktoberfest 814k 36.4 57.6% Volksfest
62 X Games 791k 34.7 30.1% Extreme sports
63 Summerfolk 789k 49.4 82.5% Music festival
64 International Women's Day 781k 38.1 79.2%
65 CrossFit Games 770k 35.0 49.1%
66 Categoría Primera A 741k 33.2 50.7%
67 NHL 739k 37.2 48.2% Ice hockey
68 Davis Cup 730k 38.0 49.6% Tennis
69 NASCAR 718k 35.8 26.4% Motorsport
70 ONE Championship 712k 34.4 9.4% Martial art
71 National League 679k 41.9 52.0% Soccer
72 Decathlon Brasil 652k 39.1 57.7%
73 Tomorrowland 632k 33.7 45.2% Music festival
74 Winter Olympic Games 632k 39.6 48.7% Winter sports
75 Grammy Award 630k 40.6 47.0% Award

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular events compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each event by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest event in Brazil?

FIFA World Cup currently leads with an estimated audience of 30M people in Brazil.

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