Rascasse Audience Intelligence

Carlo Rossi Target Market in United States

Carlo Rossi has an estimated audience of 88K people in United States.

#114among Wine in United States
#9089among brands in United States#3963in Food & Beverages

The average Carlo Rossi fan in United States is 40.3 years old, more female, and lives primarily in California.

Its fans are 2.0 years younger than the group average of 42.3.

Women make up 57.8% of the fan base, 4.6 percentage points more than the group average.

Compared with the other 326 objects in Wine, Carlo Rossi fans stand out for their interest in ChapStick, Swedish House Mafia and Disclosure (band).

Most fans live in California, New York, New Jersey.

Top affinities include ChapStick, Swedish House Mafia, Disclosure (band), with strongest over-indexing on ChapStick (101.8× the country average).

Demographically, the Carlo Rossi audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Career Orientation.

The typical Carlo Rossi fan in United States is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for ChapStick.

Category: Food & Beverages · Type: Brand · Subtype: Wine

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
88K
in United States
Gender
57.8%♀
42.2% male
Age
40.3
average years
Country rank
#82538
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Carlo Rossi

57.8% are female, 42.2% are male, average age 40.3.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Carlo Rossi audience in United States
MetricValue
Female57.8%
Male42.2%
Average age40.3
Estimated audience size88K
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Carlo Rossi audience in United States
Age bracketShare%
16-2410%
25-3424%
35-4425%
45-5430%
55+11%
Fig. 04

Worldwide distribution

36.9%

of the worldwide Carlo Rossi audience comes from United States.

Worldwide audience distribution share by country for Carlo Rossi
CountryShare
Poland37.6%
United States36.9%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Carlo Rossi customers by region in United States
#RegionReachAffinity×
01New Jersey~5K2.13×
02Rhode Island<1K1.67×
03Massachusetts~3K1.49×
04Mississippi~1K1.48×
05Connecticut~1K1.46×
06New York~8K1.42×
07Pennsylvania~5K1.34×
08California~10K1.26×
09Oregon~1K1.18×
10Nevada<1K1.17×
11Washington~2K1.15×
12Ohio~3K1.11×
13Delaware<1K1.10×
14Maryland~2K1.06×
15Washington, District of Columbia<1K1.06×
16Illinois~3K1.04×
17Arkansas<1K1.03×
18Colorado~2K1.02×
19Alaska<1K1.01×
20Vermont<1K1.00×
21Louisiana~1K0.98×
22Kansas<1K0.98×
23New Hampshire<1K0.98×
24North Dakota<1K0.98×
25Hawaii<1K0.96×
26South Dakota<1K0.96×
27Montana<1K0.95×
28Idaho<1K0.94×
29Kentucky~1K0.93×
30Maine<1K0.93×
31New Mexico<1K0.90×
32West Virginia<1K0.90×
33Missouri~1K0.89×
34Nebraska<1K0.89×
35Oklahoma<1K0.88×
36Georgia~3K0.87×
37Michigan~2K0.86×
38Wisconsin~1K0.86×
39Florida~5K0.85×
40Tennessee~2K0.85×
41Indiana~1K0.84×
42Arizona~2K0.83×
43Iowa<1K0.83×
44Alabama~1K0.82×
45Utah<1K0.82×
46South Carolina~1K0.79×
47Minnesota~1K0.78×
48Texas~5K0.77×
49North Carolina~2K0.75×
50Virginia~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Carlo Rossi, United States
0.72×1.00×2.13×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Carlo Rossi audience vs. the country average
#·InterestCategoryAffinity×
01ChapStickBeauty & Wellness101.80×
02Swedish House MafiaMusic & Radio22.08×
03Disclosure (band)Music & Radio20.00×
04Audemars PiguetFashion & Accessoires9.55×
05Jewel-OscoShopping8.79×
06Bottled waterFood & Beverages8.43×
07OmegaFashion & Accessoires7.82×
08Holiday Inn ExpressTravel & Leisure7.70×
09Total Wine & MoreFood & Beverages5.17×
10Non-alcoholic beverageFood & Beverages5.16×
11Internet celebrityInternet & Social Media5.02×
12Dunkin' DonutsFood & Beverages3.58×
13FedExBusiness & Career2.90×
14Britney SpearsMusic & Radio2.88×
15TMZInternet & Social Media2.60×
16CocktailFood & Beverages2.55×
17Burger KingFood & Beverages2.37×
18SubwayFood & Beverages2.25×
19Pizza HutFood & Beverages2.20×
20WineFood & Beverages1.80×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Carlo Rossi audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Carlo Rossi audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.01×
Career OrientationPOWER1.74×
Family OrientationCONSERVATISM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Carlo Rossi audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.65×
Risk AppetiteTHRILL0.87×
Quality AwarenessPREMIUM0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Carlo Rossi over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
medium gender data available, but no age data or fewer than 100,000 people; read demographics as a tendency

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/carlo-rossi-134579” · Methodology