A data profile of the people who buy, follow and care about Environmental science in Canada — modelled from more than twelve digital signal sources. Environmental science has an estimated audience of 3,690,552 people in Canada.
The average Environmental science fan in Canada is 39.0 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include The Weather Network, Real property, Hardware store, with strongest over-indexing on The Weather Network (1.72× the country average).
Demographically, the Environmental science audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Tradition, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Environmental science fan in Canada is more female, around 39.0 years old, with strong Tradition tendencies and a notable affinity for The Weather Network.
The key figures that characterise the Environmental science profile in Canada.
55.6% are female, 44.4% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 39.0 |
| Estimated audience size | 3,690,552 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 24% |
of the worldwide Environmental science audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 8.6% |
| Italy | 5.8% |
Where the Environmental science audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saskatchewan | ~200K | 1.65× | |
| 02 | Ontario | ~2M | 1.25× | |
| 03 | British Columbia | ~700K | 1.19× | |
| 04 | Alberta | ~500K | 1.09× | |
| 05 | Manitoba | ~100K | 1.05× | |
| 06 | Prince Edward Island | ~20K | 0.96× | |
| 07 | New Brunswick | ~80K | 0.95× | |
| 08 | Newfoundland and Labrador | ~50K | 0.95× | |
| 09 | Nova Scotia | ~100K | 0.90× | |
| 10 | Quebec | ~500K | 0.54× |
The strongest cross-interests of the Environmental science audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | National Geographic (magazine) | Travel & Leisure | 2.61× | ||
| 02 | Mineral water | Food & Beverages | 2.03× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 1.98× | ||
| 04 | Michelle Pfeiffer | Movies & TV | 1.83× | ||
| 05 | Fertilizer | Home & Garden | 1.82× | ||
| 06 | Emily Blunt | Movies & TV | 1.82× | ||
| 07 | Natural gas | Cars & Mobility | 1.79× | ||
| 08 | The Weather Network | Movies & TV | 1.72× | ||
| 09 | Sustainable energy | Home & Garden | 1.70× | ||
| 10 | Real property | Home & Garden | 1.68× | ||
| 11 | Tabloid (newspaper format) | Literature | 1.67× | ||
| 12 | Bohemianism | Fashion & Accessoires | 1.65× | ||
| 13 | Innovation | Business & Career | 1.58× | ||
| 14 | Western Union | Business & Career | 1.58× | ||
| 15 | Zoo | Kids & Family | 1.57× | ||
| 16 | Rail transport | Travel & Leisure | 1.57× | ||
| 17 | Greenhouse | Home & Garden | 1.57× | ||
| 18 | Hypermarket | Shopping | 1.56× | ||
| 19 | Herbalism | Health | 1.54× | ||
| 20 | Hardware store | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.48× | |
| Sustainability | BALANCE | 1.43× | |
| Individualism | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| Pet Ownership | JOY | 0.84× |
Environmental science has an estimated audience of 3,690,552 people in Canada, concentrated in Ontario and British Columbia.
55.6% of Environmental science fans are female, 44.4% are male, with an average age of 39.0 years.
Environmental science fans show strongest brand affinity for The Weather Network (1.72×), Real property (1.68×), and Hardware store (1.53×) over the country average.
Environmental science fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~700K), and Alberta (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Environmental science itself, the audience over-indexes on Real property (1.68×), Hardware store (1.53×), Innovation (1.58×), and Zoo (1.57×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Environmental science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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