A data profile of the people who buy, follow and care about iGa in Canada — modelled from more than twelve digital signal sources. iGa has an estimated audience of 7,768,749 people in Canada.
The average iGa fan in Canada is 25.6 years old, more female, and lives primarily in Quebec.
The audience is concentrated in Quebec, British Columbia, Ontario.
The key figures that characterise the iGa profile in Canada.
74.8% are female, 25.2% are male, average age 25.6.
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 25.6 |
| Estimated audience size | 7,768,749 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 61% | |
| 20-29 | 22% | |
| 30-39 | 9% | |
| 40-49 | 6% | |
| 50+ | 2% |
of the worldwide iGa audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 79.6% |
| Poland | 9.2% |
| Australia | 4.8% |
Where the iGa audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~5.5M | 7.77× | |
| 02 | New Brunswick | ~100K | 0.64× | |
| 03 | British Columbia | ~600K | 0.55× | |
| 04 | Prince Edward Island | ~10K | 0.36× | |
| 05 | Alberta | ~300K | 0.30× | |
| 06 | Newfoundland and Labrador | ~30K | 0.23× | |
| 07 | Manitoba | ~60K | 0.22× | |
| 08 | Saskatchewan | ~40K | 0.15× | |
| 09 | Ontario | ~400K | 0.14× | |
| 10 | Nova Scotia | ~30K | 0.14× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for iGa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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