Rascasse Audience Intelligence

IHeartRadio Audience Demographics in United States

IHeartRadio has an estimated audience of 13.9M people in United States.

#12among TV / music streaming in United States
#62among websites & media in United States
#162in Music & Radio

The average IHeartRadio fan in United States is 40.1 years old, more female, and lives primarily in California.

By number of fans, IHeartRadio ranks #12 among the 75 objects in TV / music streaming in United States — 19.6× the group median.

Its fans are 3.1 years older than the group average of 37.0.

Women make up 55.5% of the fan base, 5.6 percentage points more than the group average.

Compared with the other 74 objects in TV / music streaming, IHeartRadio fans stand out for their interest in MetroPCS, Mobile operating system and Internet radio.

Most fans live in California, Texas, Ohio.

Top affinities include MetroPCS, Mobile operating system, Internet radio, with strongest over-indexing on MetroPCS (7.08× the country average).

Demographically, the IHeartRadio audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

The typical IHeartRadio fan in United States is more female, around 40.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for MetroPCS.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
13.9M
in United States
Gender
55.5%♀
44.5% male
Age
40.1
average years
Country rank
#2497
among all objects in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of IHeartRadio

55.5% are female, 44.5% are male, average age 40.1.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for IHeartRadio audience in United States
MetricValue
Female55.5%
Male44.5%
Average age40.1
Estimated audience size13.9M
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the IHeartRadio audience in United States
Age bracketShare%
16-2421%
25-3418%
35-4419%
45-5421%
55+22%
Fig. 04

Worldwide distribution

71.7%

of the worldwide IHeartRadio audience comes from United States.

Worldwide audience distribution share by country for IHeartRadio
CountryShare
United States71.7%
Canada5.0%
Australia4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

IHeartRadio fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~900K1.76×
02North Dakota~50K1.56×
03Alabama~300K1.51×
04Iowa~200K1.50×
05Minnesota~300K1.47×
06Kentucky~300K1.37×
07Louisiana~300K1.31×
08Mississippi~200K1.30×
09Pennsylvania~700K1.26×
10New Mexico~100K1.25×
11Nebraska~100K1.25×
12Delaware~50K1.24×
13Wisconsin~300K1.21×
14Oklahoma~200K1.20×
15Arkansas~100K1.16×
16West Virginia~90K1.16×
17South Carolina~300K1.15×
18New Hampshire~60K1.14×
19Michigan~400K1.06×
20Tennessee~300K1.05×
21Rhode Island~40K1.01×
22Alaska~30K1.00×
23Indiana~300K0.99×
24South Dakota~40K0.95×
25Texas~900K0.94×
26Massachusetts~300K0.93×
27Florida~800K0.92×
28Missouri~200K0.92×
29Arizona~300K0.91×
30Illinois~500K0.89×
31Georgia~400K0.89×
32Hawaii~50K0.88×
33Virginia~300K0.87×
34New York~700K0.86×
35Wyoming~20K0.86×
36North Carolina~400K0.85×
37Colorado~200K0.84×
38Connecticut~100K0.84×
39New Jersey~300K0.83×
40California~1.5M0.81×
41Maryland~200K0.81×
42Kansas~90K0.77×
43Oregon~100K0.71×
44Nevada~90K0.70×
45Idaho~50K0.67×
46Vermont~20K0.67×
47Montana~30K0.66×
48Washington~200K0.61×
49Utah~70K0.55×
50Maine~30K0.51×
Fig. 06

Affinity by region

Affinity by region — IHeartRadio, United States
0.51×1.00×1.76×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the IHeartRadio audience vs. the country average
#·InterestCategoryAffinity×
01MetroPCSTechnology & Electronics7.08×
02Mobile operating systemTechnology & Electronics6.12×
03Internet radioTechnology & Electronics4.42×
04JBLTechnology & Electronics4.38×
05Boost MobileTechnology & Electronics4.14×
06Beats ElectronicsTechnology & Electronics3.92×
07SemiconductorTechnology & Electronics3.79×
08Billy Bob ThorntonMovies & TV2.91×
09Metro by T-MobileTechnology & Electronics2.78×
10verizonTechnology & Electronics2.20×
11Google MapsInternet & Social Media2.10×
12Ella LangleyMusic & Radio1.88×
13T-MobileTechnology & Electronics1.85×
14Rock musicMusic & Radio1.69×
15Staples Inc.Business & Career1.68×
16Comedy moviesMovies & TV1.62×
17Mobile gameGames1.61×
18Yahoo! FinanceBusiness & Career1.55×
19Rob ReinerMovies & TV1.54×
20Melania TrumpPolitics & Society1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the IHeartRadio audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the IHeartRadio audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.19×
Need for SecurityCONSERVATISM1.18×
PatriotismCONSERVATISM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the IHeartRadio audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.97×
ExtroversionTHRILL0.97×
MindfulnessBALANCE0.98×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV / music streaming audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in IHeartRadio over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/iheartradio-18788” · Methodology