Rascasse Audience Intelligence

Kelly Rowland Audience in United States

Kelly Rowland has an estimated audience of 2.6M people in United States.

#20among R&B in United States
#1824among people in United States#1068in Music & Radio

The average Kelly Rowland fan in United States is 36.4 years old, more female, and lives primarily in California.

By number of fans, Kelly Rowland ranks #20 among the 130 objects in R&B in United States — 4.3× the group median.

Its fans are 1.7 years younger than the group average of 38.1.

Women make up 68.0% of the fan base, 9.9 percentage points more than the group average.

Compared with the other 129 objects in R&B, Kelly Rowland fans stand out for their interest in Sky Bet, Lisa Leslie and Destiny's Child.

Interest is seasonal: February, October and November account for 36% of the year's searches, April is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Sky Bet, Lisa Leslie, Aaliyah, with strongest over-indexing on Sky Bet (109.85× the country average).

Demographically, the Kelly Rowland audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Travelling, Individualism.

The typical Kelly Rowland fan in United States is more female, around 36.4 years old, with strong Travelling tendencies and a notable affinity for Sky Bet.

Category: Music & Radio · Type: Person · Subtype: R&B

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.6M
in United States
Gender
68.0%♀
32.0% male
Age
36.4
average years
Country rank
#11675
among all objects in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Kelly Rowland fans

68.0% are female, 32.0% are male, average age 36.4.

Fig. 02

Gender split

68.0%
Female
32.0%
Male
Demographic split for Kelly Rowland audience in United States
MetricValue
Female68.0%
Male32.0%
Average age36.4
Estimated audience size2.6M
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Kelly Rowland audience in United States
Age bracketShare%
16-2424%
25-3424%
35-4423%
45-5419%
55+10%
Fig. 04

Worldwide distribution

44.1%

of the worldwide Kelly Rowland audience comes from United States.

Worldwide audience distribution share by country for Kelly Rowland
CountryShare
United States44.1%
United Kingdom13.5%
Brazil3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kelly Rowland fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~80K2.08×
02Georgia~200K1.99×
03Louisiana~70K1.86×
04Mississippi~40K1.86×
05Maryland~90K1.84×
06Washington, District of Columbia~9K1.57×
07South Carolina~60K1.42×
08North Carolina~100K1.41×
09Delaware~10K1.35×
10Texas~200K1.32×
11Virginia~90K1.25×
12Tennessee~70K1.23×
13New York~200K1.21×
14Illinois~100K1.18×
15Florida~200K1.17×
16Arkansas~30K1.17×
17New Jersey~80K1.12×
18Ohio~100K1.11×
19Michigan~90K1.11×
20Pennsylvania~100K1.07×
21Missouri~50K1.07×
22Arizona~60K1.04×
23Nevada~30K1.04×
24Connecticut~30K0.99×
25Indiana~50K0.97×
26California~300K0.95×
27Oklahoma~30K0.94×
28Kentucky~30K0.93×
29Massachusetts~50K0.86×
30Rhode Island~7K0.86×
31Hawaii~10K0.84×
32Kansas~20K0.77×
33Alaska~4K0.77×
34Minnesota~30K0.76×
35Washington~50K0.74×
36Wisconsin~30K0.74×
37New Mexico~10K0.73×
38West Virginia~10K0.71×
39Nebraska~10K0.70×
40Colorado~30K0.69×
41Iowa~20K0.66×
42North Dakota~4K0.66×
43Oregon~20K0.64×
44Maine~7K0.62×
45Vermont~3K0.62×
46New Hampshire~6K0.61×
47South Dakota~4K0.61×
48Idaho~8K0.57×
49Montana~5K0.56×
50Utah~10K0.55×
Fig. 06

Affinity by region

Affinity by region — Kelly Rowland, United States
0.55×1.00×2.08×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kelly Rowland audience vs. the country average
#·InterestCategoryAffinity×
01Sky BetGames109.85×
02Lisa LeslieSports36.08×
03AaliyahMusic & Radio31.43×
04Destiny's ChildMusic & Radio31.07×
05CrunkMusic & Radio28.05×
06Keri HilsonMusic & Radio25.61×
07Keyshia ColeMusic & Radio23.86×
08Ashanti (singer)Music & Radio23.01×
09Maxwell (musician)Music & Radio16.72×
10Media Take OutInternet & Social Media16.57×
11Terrence HowardMovies & TV16.02×
12Lil' KimMusic & Radio12.61×
13Michelle Williams (actress)Movies & TV12.04×
14CiaraMovies & TV10.69×
15Soulja BoyMusic & Radio10.44×
16Hardcore hip hopMusic & Radio10.12×
17Teyana TaylorMovies & TV9.53×
18DiddyMusic & Radio8.50×
19Flo RidaMusic & Radio7.11×
20Sean CombsMusic & Radio7.04×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kelly Rowland audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kelly Rowland audience vs. the country average · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.00×
IndividualismJOY1.47×
IndulgenceJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kelly Rowland audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
PatriotismCONSERVATISM0.85×
SpiritualityBALANCE0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More R&B audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kelly Rowland over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/kelly-rowland-17842” · Methodology