Rascasse Audience Intelligence

Cannes Lions International Festival of Creativity Audience in United States

Cannes Lions International Festival of Creativity has an estimated audience of 194K people in United States.

#839among events in United States#11111in Movies & TV

The average Cannes Lions International Festival of Creativity fan in United States is 38.7 years old, balanced, and lives primarily in New York.

Interest is seasonal: April, May and June account for 60% of the year's searches, November is the quietest month.

Most fans live in New York, California, Illinois.

Top affinities include Private banking, Costa Coffee, Philately, with strongest over-indexing on Private banking (261.62× the country average).

Demographically, the Cannes Lions International Festival of Creativity audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Career Orientation, Family Orientation.

The typical Cannes Lions International Festival of Creativity fan in United States is balanced, around 38.7 years old, with strong Career Orientation tendencies and a notable affinity for Private banking.

Category: Movies & TV · Type: Event

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
194K
in United States
Gender
53.0%♀
47.0% male
Age
38.7
average years
Country rank
#62379
among all objects in United States
Fig. 01

Search interest · 12-month trend

+132%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Cannes Lions International Festival of Creativity fans

53.0% are female, 47.0% are male, average age 38.7.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Cannes Lions International Festival of Creativity audience in United States
MetricValue
Female53.0%
Male47.0%
Average age38.7
Estimated audience size194K
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Cannes Lions International Festival of Creativity audience in United States
Age bracketShare%
16-2423%
25-3419%
35-4418%
45-5422%
55+17%
Fig. 04

Worldwide distribution

18.8%

of the worldwide Cannes Lions International Festival of Creativity audience comes from United States.

Worldwide audience distribution share by country for Cannes Lions International Festival of Creativity
CountryShare
United States18.8%
France13.4%
Italy10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Cannes Lions International Festival of Creativity fans by region: top regions in United States
#RegionReachAffinity×
01New York~60K5.38×
02California~60K2.71×
03Washington, District of Columbia<1K2.38×
04New Jersey~10K2.18×
05Illinois~10K1.78×
06Connecticut~3K1.55×
07Massachusetts~6K1.51×
08Washington~6K1.38×
09Georgia~8K1.24×
10Virginia~6K1.15×
11Oregon~3K1.12×
12Colorado~4K1.11×
13Florida~10K1.05×
14Vermont<1K1.04×
15Maryland~4K1.02×
16Rhode Island<1K1.02×
17Maine<1K0.98×
18Alaska<1K0.96×
19South Dakota<1K0.95×
20North Dakota<1K0.95×
21Utah~2K0.94×
22Montana<1K0.94×
23Delaware<1K0.94×
24New Hampshire<1K0.93×
25Nevada~2K0.92×
26Idaho<1K0.91×
27West Virginia<1K0.91×
28Hawaii<1K0.91×
29Mississippi~2K0.90×
30Pennsylvania~7K0.89×
31New Mexico~1K0.89×
32Nebraska~1K0.89×
33Arkansas~2K0.88×
34South Carolina~3K0.87×
35Texas~10K0.86×
36Tennessee~4K0.86×
37Kansas~1K0.86×
38Minnesota~3K0.85×
39Iowa~2K0.85×
40North Carolina~5K0.84×
41Oklahoma~2K0.84×
42Louisiana~2K0.82×
43Arizona~4K0.81×
44Missouri~3K0.81×
45Kentucky~2K0.81×
46Michigan~5K0.79×
47Wisconsin~3K0.79×
48Alabama~2K0.79×
49Indiana~3K0.76×
50Ohio~5K0.73×
Fig. 06

Affinity by region

Affinity by region — Cannes Lions International Festival of Creativity, United States
0.73×1.00×5.38×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Cannes Lions International Festival of Creativity audience vs. the country average
#·InterestCategoryAffinity×
01Private bankingBusiness & Career261.62×
02Costa CoffeeFood & Beverages56.57×
03PhilatelyGames37.07×
04CannesTravel & Leisure31.03×
05Edward NortonMovies & TV20.00×
06Arabic coffeeFood & Beverages20.00×
07Alan TuringPolitics & Society20.00×
08Kellie PicklerMusic & Radio20.00×
09Olivia MunnMovies & TV19.70×
10Eva GreenMovies & TV17.04×
11Patricia ArquetteMovies & TV16.63×
12Night at the MuseumMovies & TV15.28×
13Anna FarisMovies & TV14.67×
14Books-A-MillionLiterature14.54×
15Jennifer Love HewittMovies & TV8.26×
16MonstersMovies & TV8.00×
17Anne HathawayMovies & TV4.98×
18Scooby-DooMovies & TV4.54×
19InnovationBusiness & Career4.23×
20Renewable energyBusiness & Career3.71×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Cannes Lions International Festival of Creativity audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Cannes Lions International Festival of Creativity audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER38.62×
Family OrientationCONSERVATISM2.71×
Luxury OrientationPREMIUM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Cannes Lions International Festival of Creativity audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.97×
Healthy LifestyleBALANCE1.01×
DIY MentalityTHRILL1.04×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Cannes Lions International Festival of Creativity over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/cannes-lions-international-festival-of-creativity-30530” · Methodology