Rascasse Audience Intelligence

EBay Target Market in Switzerland

A data profile of the people who buy, follow and care about EBay in Switzerland — modelled from more than twelve digital signal sources. EBay has an estimated audience of 1,173,595 people in Switzerland.

#1among Auctions in Switzerland
#46among Brand in Switzerland
#28in Shopping

The average EBay fan in Switzerland is 41.8 years old, balanced, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Category: Shopping · Type: Brand · Subtype: Auctions

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the EBay profile in Switzerland.

Audience size
1.2M
in Switzerland
Gender
51.3%♀
48.7% male
Age
41.8
average years
Country rank
#412
Brand in Switzerland
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of EBay

51.3% are female, 48.7% are male, average age 41.8.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for EBay audience in Switzerland
MetricValue
Female51.3%
Male48.7%
Average age41.8
Estimated audience size1,173,595
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the EBay audience in Switzerland
Age bracketShare%
16-1911%
20-2919%
30-3922%
40-4925%
50+22%
Fig. 04

Worldwide distribution

0.5%

of the worldwide EBay audience comes from Switzerland.

Worldwide audience distribution share by country for EBay
CountryShare
United States31.9%
Germany7.6%
Italy7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the EBay audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

EBay customers by region in Switzerland
#RegionReachAffinity×
01Ticino~80K1.68×
02Aargau~100K1.46×
03Canton of Zürich~300K1.34×
04Canton of Bern~200K1.30×
05Thurgau~40K1.28×
06Basel-City~60K1.27×
07Schaffhausen~10K1.24×
08Basel-Landschaft~30K1.23×
09Canton of St. Gallen~70K1.22×
10Solothurn~40K1.20×
11Valais~50K1.16×
12Vaud~100K1.15×
13Canton of Geneva~90K1.10×
14Graubünden~30K1.04×
15Luzern~50K1.01×
16Fribourg~40K0.93×
17Neuchatel~20K0.91×
18Schwyz~20K0.91×
19Canton of Zug~10K0.87×
20Jura~6K0.76×
21Appenzell Ausserrhoden~4K0.69×
22Canton of Obwalden~3K0.65×
23Canton of Glarus~3K0.64×
24Canton of Nidwalden~3K0.60×
25Appenzell Innerrhoden<1K0.57×
26Uri~2K0.54×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Auctions audiences in Switzerland

See EBay audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for EBay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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