A data profile of the people who buy, follow and care about Wil in Switzerland — modelled from more than twelve digital signal sources. Wil has an estimated audience of 887,252 people in Switzerland.
Wil has an estimated audience of 887,252 people in Switzerland. 60.4% are female, 39.6% are male, average age 35.9.
The key figures that characterise the Wil profile in Switzerland.
60.4% are female, 39.6% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 35.9 |
| Estimated audience size | 887,252 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide Wil audience comes from Switzerland.
| Country | Share |
|---|---|
| France | 32.6% |
| Switzerland | 30.5% |
| United States | 22.1% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Wil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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